01.02.2022 – 11:00
Gruner+Year, HEAD COOK
- Another step after the merger of RTL Germany and Gruner + Jahr
- Cross-media expansion of Europe’s largest food platform
Under the umbrella of RTL Deutschland, which has been Germany’s leading entertainment company since the beginning of the year following the merger with Gruner + Jahr, another project is being created with “Chefkoch TV – Tasty doesn’t have to be expensive”, with which the company is pushing ahead with its cross-media expansion. Thanks to the cooperation between the TV makers from RTL and the cooking experts from Chefkoch from the Gruner + Jahr publishing house, the leading digital food brand is now getting its own TV format.
The new RTL cooking show brings together the best of two worlds in a creative way. With more than 350,000 recipes and 20 million users every month, Chefkoch knows what Germans put on their tables every day. RTL implements this knowledge in an entertaining broadcasting concept with a playful character. The ingredients: ambitious hobby chefs in competition mode who prepare their own creative recipes with little budget as well as an “award-winning” jury duo with the two top chefs Sarah Henke and Tarik Rose. The new show will be moderated by 2-star restaurateur Alexander Herrmann.
“Chefkoch TV – Tasty doesn’t have to be expensive” will be on RTL from February 28th, Monday to Friday at 11:00 a.m. At the same time, Chefkoch offers its own theme world for the show on its site, where the community can get all the recipes and information about the candidates, moderator, jury and the show.
Christine Nieland, CEO of Chefkoch: “Chefkoch with its own TV format is a huge step for even more visibility and brand growth. Initially founded as a purely digital brand, the cross-media expansion of the platform is progressing, to which mobile and social offers are added also a successful print magazine. We are very happy about the close, good cooperation with the Cologne colleagues and a great cooking format that stages the popular Chefkoch brand in the best way on TV.”
Markus Küttner, Head of Entertainment at RTL: “Chefkoch TV is another example of what the merger of RTL Germany and Gruner + Jahr is all about: we bring Germany’s largest food community and thus the inspiration of 20 million users to television. With ‘Chefkoch TV – Tasty does not have to be expensive’, a highly attractive new program is created for our viewers. The credo of the chef – together, simple and delicious – becomes the special feature of our new cooking show. With star chef Alexander Herrmann and the two top chefs: With Sarah Henke and Tarik Rose as jurors, we have also found the perfect cast to convey the culinary world of Chefkoch.de.”
“Chefkoch TV – Tasty doesn’t have to be expensive” is a production by Die Fernsehenmacher on behalf of RTL. Thorsten Gieselmann (Executive Producer) and Malte Kruber (Head of Producer) are editorially responsible under the direction of Markus Küttner, Head of Entertainment.
CHEFKOCH, Europe’s largest food platform, currently has more than 350,000 recipes. At CHEFKOCH, up to 20 million users find and collect all the recipes that make them happy every month. Recipes, created by users for users, tried and rated millions of times. Personalized and curated by CHEFKOCH. In addition to the platform, the CHEFKOCH magazine is published once a month, which selects the most popular and best-rated recipes from CHEFKOCH, cooked by professionals and photographed at the same time. The result is the first food magazine that can say of its recipes: It really tastes good.
Original content from: Gruner + Jahr, CHEFKOCH, transmitted by news aktuell