Advertorial: Shizuoka – Japan off the beaten track | tourism up-to-date

Your customers have already traveled to Japan and are looking for a place away from the busy and popular cities? Would you like to dive deep into Japanese culture, explore beautiful landscapes and get to know typical traditions? Then you should recommend them to Shizuoka – the home prefecture of Mt. Fuji.

The prefecture is located in the middle of Japan – between Tokyo and Osaka. Just a 45-minute Shinkansen ride from Tokyo, your customers can reach a still very original region that is famous for its green tea cultivation, the early cherry blossoms in early February and its culinary offerings. Because here is not only the highest mountain in Japan, but also the deepest bay (Suruga Bay), which has an unbelievable abundance of fish. A paradise for lovers of fine cuisine. There are also gorgeous white beaches, magnificent mountain regions, historic shrines and temples, picturesque onsen locations and volcanic areas on the Izu Peninsula.

Early cherry blossom

Lovers of the delicate pink flower will definitely make a note of this date. Already at the end of January you can admire the famous cherry blossoms in Atami on the Izu Peninsula. While the cherry trees in the rest of Japan take their time until the end of March/beginning of April to bloom and then only show their full beauty for a week, the mild sea current and a special type of cherry tree in Atami favor the magnificent blooms as early as the end of January and the one whole month long.

Active vacationers welcome

For active holidaymakers, Shizuoka offers wonderful hiking routes – three of which lead to Mt. Fuji. It should be noted that the official climbing season begins at the beginning of July and ends at the beginning of September. Only in this time window are all stations open and the mountain huts operated. If you still want to get an impression of what it feels like to climb the highest mountain in Japan outside of this time, you should definitely do so Mt. Fuji World Heritage Center visit in Fujinomiya. Not only is the peak of Mt. Fuji reflected in the architecturally extremely impressive building set around an artificial pond, but so is the museum itself. The sight is simply breathtaking. In the museum, a very vivid exhibition provides information about topics related to the holy mountain.

In the UNESCO Global Geopark on the Izu Peninsula, visitors can walk past rugged cliffs on cooled lava rock on the nine-kilometer route Jogasaki Coastline Hiking Trail enjoy breathtaking views. In addition to the Kadowaki Lighthouse, the exciting 48 meter long suspension bridge over a small sea bay is one of the highlights of this hiking route. There are countless other hiking routes on the Izu Peninsula and also in the mountainous region around Sumatakayo.

The 2020 Olympics catapulted Shizuoka into the spotlight of cyclists. All the important bike competitions took place around Mt. Fuji and on the extremely demanding mountain bike trails and the velodrome on the Izu Peninsula. There are now more and more bike routes with different levels of difficulty as well as the corresponding infrastructure in the form of bike rental companies and accommodations that are fully geared to cyclists, e.g. B. that Kona Stay and the Ju-Za Cycle Yado Minamiizu.

Do your customers prefer to indulge in golf? Again, there is a wide range in Shizuoka. A total of 77 golf courses are located in the prefecture, eleven of which are particularly suitable for international guests. Spectacular discounts and views included. Or how about a kayak tour, paragliding, diving excursions, kimono fitting, a sushi cooking class or a green tea ceremony?

Photo: Carpe Dean

Photo: Carpe Dean

Tokaido – on the traces of the old trade route between Tokyo and Kyoto

Tourism Shizuoka has started with the tour  Hike Hakone Hachiri ” created the first guided tour in the footsteps of the Tokaido linking the two prefectures of Kanagawa and Shizuoka. It starts in Odawara. You hike through 400-year-old cedar avenues, past Lake Ashinoko, old tea houses and castle ruins to Mishima, the place that also became known as the setting for the classic “Shogun”. Here you then walk along the Genbegawa World Heritage Water System, a beautiful river course through the city that carries fresh spring water from Mt. Fuji with it. Altogether you walk ten kilometers and can immerse yourself in 16th-century Japan, where the Tokaido between Tokyo and Kyoto/Osaka was an immensely important trade route, both politically and economically.

Traveling on ecological paths

The agency Ecologic called in spring 2017 En-Ya Mt. Fuji Ecotours with the aim of showing the authentic Shizuoka to visitors to the prefecture. The agency works with local shops and vendors in Fujinomiya, home of the famous Mt. Fuji Hongu Sengen Taisha Shrine. The tours take visitors by bike or on foot not only to the well-known sights of the region, but also to wasabi fields, trout farms, smaller towns and traditional shopping streets. The famous shrine can be seen, for example, as part of the „Fujinomiya Township and Culture Ecotour“ visit in kimono. One of the three most popular tours is the “Mt. Fuji Hiking and Shrine Ecotour” and the “Satoyama Cycling Ecotour”. The agency also offers Glamping-Package an.

Shizuoka – the “Culinary Paradise” of Japan

Due to the lush nature and mild climate along with Japan’s highest mountain and deepest bay (Suruga Bay), Shizuoka is blessed with a rich variety of farm products and seafood all year round. Shizuoka is already known as Japan’s largest green tea producer, but the wasabi harvest here also accounts for half of the country’s total yield. In addition, 50 percent of the tuna catches are processed in the port of Shimizu and the rare sakura shrimp are caught exclusively in Suruga Bay. Not only in the water, but also on land, Shizuoka produces special products. Nine different manufacturers have joined forces under the “Shizuoka Wagyu” brand and together offer particularly high-quality beef. The extremely clear and clean water of the mountain region not only favors the cultivation of wasabi and rice, but also contributes to the exceptional quality of the sake, beers and whiskeys produced here. For this reason, 27 sake and 20 beer breweries have settled in Shizuoka, as well as two whiskey distilleries, some of which can also be visited. There are also food festivals throughout the year.

The range of accommodation is as diverse as the entire prefecture. From glamping, camping and local ryokan to beach resorts and five star hotels, your customers will be spoiled for choice.

We were able to arouse your interest and you would like to find out more about Shizuoka Prefecture? Then we would like to invite you to our joint webinar with the Japanese Tourist Board and the tour operator Geoplan on March 1, 2022 at 11 a.m. To register, click here.

ShizuokoFor more information, contact
Tourism Shizuoka Japan
c/o Discover The World Marketing
Tel.: 0611-267670
Email: shizuoka(at)

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