▷ The KOOP partners meet their overall responsibility: the physical part of the trade fair is …


31.01.2022 – 14:51

Messe Berlin GmbH

Berlin/Langenhagen/Ditzingen (ots)

The physical trade fair part of the cooperation trade fair KOOP 2022 from February 19 to 22, 2022 is cancelled. In view of the drastically increasing incidence figures every day, the KOOP partners expert, EURONICS and Messe Berlin have decided to take this step in close consultation and are thus fulfilling their overall responsibility.

The preparations for the physical fair are in full swing, but the protection and health of exhibitors, specialist dealers and employees has top priority for the KOOP partners, which has also led to the current decision to cancel the physical part of the fair. After a number of internal considerations, the decision was made not to hold the presence fair in Berlin due to the unpredictable overall situation and the very dynamic development of the incidence figures. Even if a physical meeting would have been the preferred event format for everyone involved after almost two years of the pandemic, this was no longer acceptable in view of the current incidences. But with a view to the experiences of the last two years, the organizers are sure that a virtual event with comprehensive communication in the context of workshops and trade fair offers will work successfully as an alternative.

At the same time, the cooperation partners are looking forward to the IFA from September 2nd to 6th, 2022 in Berlin with confidence and assume that they will be able to catch up on the personal meeting there this year. And the next date for the KOOP cooperation fair has already been set: KOOP 2023 is to take place in Berlin from February 18 to 21, 2023. All cooperation partners are confident that the pandemic will allow for a face-to-face event in a year and that the KOOP can then be held in the originally planned format.

“Of course we are annoyed that we can’t hold our presence trade fair KOOP in Berlin again”, says dr Stefan Müller, CEO of expert SE. “With all the passion and enthusiasm for the joint event, the disappointment among all partners is very great, but the overall responsibility that we partners of KOOP bear towards all participants leaves us no other option under the given general conditions.”

Benedict Kober, Spokesman of the Management Board of EURONICS Deutschland eG, adds: “We very much regret that we cannot welcome our members and industrial partners to a personal exchange at the KOOP 2022. But our intensive preparatory work of the last few months should not be in vain: As part of a digital KOOP 2022, we will still be together as planned do business with our members and industry partners and position ourselves optimally for the coming months.”

“Our team worked with joy, passion and commitment on the preparation of the trade fair, planned a great exhibition hall with the industry – the cancellation hurts all the more. We are now taking all the ideas and preparatory work with us into next year, for a successful KOOP 2023” , sagt Jens Heithecker, Executive Vice President Messe Berlin Group & IFA Executive Director.

About expert SE

expert SE, based in Langenhagen, is a trading association for consumer electronics, information technology, telecommunications, entertainment and electrical household appliances. It currently has 206 expert shareholders with a total of 405 locations throughout Germany. expert is a strong and reliable employer for more than 14,000 employees throughout Germany. True to the brand claim “With the best recommendations”, expert stands for the highest level of service and advice like no other electronics retailer. In the company’s almost 60-year history, expert has consolidated its strong position in the market and is now the second-largest electronics retailer in Germany. For years, the expert group has recorded business results that are above the industry average. In the 2020/2021 financial year, internal sales at industry prices (excluding VAT) amounted to 2.21 billion euros. www.expert.de

The expert brand is represented at more than 4,000 locations in a total of 22 countries. The respective national companies are combined in Expert International GmbH, which was founded in 1967 and is based in Zug (Switzerland). In 2020, all members of expert International generated a total turnover of around 16 billion euros. www.expert.org

About EURONICS

From premium TV to smart wearables to household appliances with maximum energy efficiency, the range of EURONICS specialist dealers offers everything for the best home in the world. As the exclusive sales partner in Germany of the e-car manufacturer Aiways, EURONICS is the first electronics dealer to sell electric vehicles. EURONICS offers e-mobility from a single source: from the electricity tariff to the charging infrastructure.

The cooperative has around 1,200 members at over 1,400 locations in Germany with around 11,000 employees. A comprehensive range of services, individual advice and qualified specialist staff are the common characteristics of the mostly owner-managed, medium-sized specialist shops and specialist markets. The centrally regulated turnover of EURONICS Deutschland eG amounted to 1.45 billion euros in the 2018/2019 financial year.

EURONICS Deutschland eG is a partner of the European purchasing and marketing association EURONICS International based in Amsterdam. The group currently has more than 8,800 locations in Europe and achieved total sales of 20.1 billion euros in 2019. More than 50,000 people are employed in around 5,500 member companies in 35 countries. In Europe, EURONICS is the largest association in the industry.

About Messe Berlin

Messe Berlin is one of the ten trade fair companies with the highest turnover and growth with their own site worldwide. It conceives, markets and organizes hundreds of live events in Berlin and around the world every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences and outstanding events, such as the fan mile at the Brandenburg Gate. With around 90 foreign offices, Messe Berlin sells its events in over 170 countries. Around 30,000 media representatives from all over the world accredit themselves every year for the events at the headquarters under the radio tower in Berlin alone. In this way, Messe Berlin promotes and drives the development of the metropolis of Berlin. The aim is to be an excellent host for visitors at all Messe Berlin events, to give the best possible business impulses for the individual and to guarantee fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World. www.messe-berlin.de

Press contacts:

SE expert
Alisa Lönneker
Bayernstrasse 4 | 30855 Langenhagen
Tel.: +49 (0)511 / 7808 – 321
Email: [email protected]

EURONICS Germany eG
Ellen Wiedman
Berblinger Strasse 1 | 71254 Ditzingen
Tel.: +49 (0)7156 / 933 – 1401
E-Mail: [email protected]nics.de

Messe Berlin GmbH
Daniela Breitschaft
Messedamm 22 | 14055 Berlin
Tel.: +49 (0)30 / 3038 – 2351
Email: [email protected]

Original content from: Messe Berlin GmbH, transmitted by news aktuell


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