▷ Cell phones are the GOAT (Greatest of All Time)

12.01.2022 – 09:15

App Annie

San Francisco (ots/PRNewswire)

According to App Annie, a record 3.8 trillion hours will be spent on mobile phones in 2021

Cell phones continue to dominate as consumers spent a record 3.8 trillion hours on cell phones in 2021, according to App Annie, the leading mobile data and analytics company helping brands and publishers create successful experiences. The company said in its report „State of Mobile 2022″ several trends highlighted how the world is moving towards cellular communications.

“The cell phone is the greatest device of all time and the device of the future,” said Theodore Krantz, Chief Executive Officer. “The big screen is slowly dying out, while the cell phone continues to break records in virtually every category – dwell time, downloads, and revenue. “

The year 2021 was a record breaking year as consumers continue to embrace a mobile lifestyle. An unbelievable 4.8 hours a day were spent on mobile phones in the 10 most important mobile communications markets. Consumers spent $ 170 billion on apps, up 19% from the previous year. The number of downloads continues to grow 5% year over year and reaches 230 billion.

Further results are:

  • Publishers have released 2 million new apps and games, bringing the total to 21 million
  • Despite the IDFA, ad spend topped $ 295 billion, up 23% year over year, and is estimated to hit an estimated $ 350 billion next year
  • Mobile gaming grew to $ 116 billion, an increase of 15%, fueled by the hyper-casual taste
  • Apps that consumers spend more than $ 100 million on grew 20%
  • Led by TikTok (90% increase worldwide outside of China), 7 out of 10 minutes were spent on either social, photo and / or video apps
  • Global consumer spending on dating apps surged to over $ 4.2 billion (up 55% from 2019)
  • The time spent in shopping apps reached 100 billion hours, an increase of 18% compared to the previous year, led by fast fashion, social shopping and the big sellers
  • Food and beverage apps hit a new milestone with 194 billion sessions in 2021 (50% more than last year)
  • Metaverse catapults leading avatar apps forward with 160% year-over-year growth

“Cell phones bring us closer together, virtual or in person,” Krantz said. “The future will be based on an immersive entertainment experience that you create. You won’t watch movies, you will act in them.”

This year’s State of Mobile Report identifies macro trends for leading brands and publishers to perform optimally in the areas of gaming, fintech, retail, social, video and more. Read the full report here.

About App Annie: App Annie is the mobile standard. Our goal is to be the first to bring consumer and market data together to generate insights and results that harness the power of AI to the full. We offer compelling digital experiences to more than 1,300 corporate customers and over 1 million registered users around the world. The company is headquartered in San Francisco and was founded in 2010.

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Original content by: App Annie, transmitted by news aktuell


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