Nicko Cruises: New brand identity for the anniversary year | current tourism

Nicko Cruises starts the new year with a brand relaunch. The claim “Time to discover” is intended to emphasize the slow cruising concept – with smaller ships, long layovers, overnight stays and unusual routes – as the company explains. And thus make customers want to discover and enjoy intensive travel experiences in all three product fields: river, high seas and expedition, according to managing director Guido Laukamp.

Founded in 1992 as Nicko Tours and Russia tour operator with Volga cruises, the brand and successor company have recently developed into a provider of ocean and expedition trips.

On the occasion of the 30th anniversary there is now a new look and feel with a more modern logo, a fresh catalog design and a revised one Website. The latter is now “significantly more intuitive in navigation and clearer in orientation and structure,” says Laukamp.

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