11.01.2022 – 21:11
Twenty-eight (28) patent owners became licensors
Access Advance announced today that twenty-eight (28) companies, which together represent a significant percentage of the expected VVC Standard Patents (“SEP”), have joined the VVC Advance Patent Pool as licensors. VVC (“Versatile Video Coding”) is the next generation video codec standard that was completed less than eighteen (18) months ago. It offers significant improvements in video compression of up to 50% compared to HEVC and enables a new generation of products, even more beautiful videos, faster downloads, lower latency times and greater savings in storage.
The list of VVC pre-licensors includes the following:
- Alibaba Singapore Holding Private Limited
- ARRIS Enterprises LLC, a CommScope Company
- B1 Institute of Image Technology, INC.
- Company to be disclosed at a later date
- Dolby Laboratories, Inc.
- Electronics and Telecommunications Research Institute
- GE Video Compression, LLC
- Godo Kaisha IP Bridge 1
- HFI Innovation Inc.
- IDEAHUB Inc.
- Industry-Academy Cooperation Foundation of Sejong University
- Intellectual Discovery Co., Ltd.
- IUCF-HYU (Industry-University Cooperation Foundation Hanyang University)
- JVCKENWOOD Corporation
- KDDI Corporation
- Royal Philips NV
- Korea Advanced Institute of Science & Technology
- Korean Broadcasting System
- Kuaishou Technology
- Kwangwoon University, Industry-Academic Collaboration Foundation
- Mitsubishi Electric Corporation
- OP Solutions, LLC
- Panasonic Corporation
- SK Telecom Co., Ltd.
- Sungkyunkwan University (SKKU) Research & Business Foundation
- Toshiba Corporation
- University-Industry Cooperation Group of Kyung Hee University
- XRIS Corporation
“This is tremendous endorsement for the VVC Advance Patent Pool and our Video Codec Platform Initiative, and we thank all patent holders who have trusted Access Advance to license their VVC SEP patents,” said Pete Moller, CEO of Access Advance. “Establishing a patent pool for a breakthrough technology like VVC is a long and multi-step process. We worked with over 50 patent holders for more than 18 months on the structure of the program and the VVC Advance Patent Pool is on schedule on July 1st, 2021 We are pleased that a large majority of these patent holders have now officially joined the program as licensors. These licensors provide a critical mass of VVC SEPs and give the market an important assurance that VVC Advance, just like HEVC Advance, is through a balanced and successful program will create long-term value. “
“We look forward to working with the remaining patent holders who are still in the decision-making process and expect many of them to make the decision to join VVC Advance within the next six (6) months,” continued Moller. There are significant incentives for patent holders and patent exploiters who join the program by June 30, 2022, including bonus patent points for licensors and significant incentives for licensees to register early
The VVC Advance Patent Pool is part of the Access Advance Video Codec Platform Initiative, which seamlessly integrates HEVC and VVC technologies into a single discounted royalty structure with simplified reporting and payment obligations for licensees whose products contain both codecs. This innovation corresponds to the market’s desire for an even more efficient next-generation pool licensing structure. Licensees who have concluded both the HEVC Advance Platform Patent Portfolio License (“PPL”) and the VVC Advance Platform PPL have the opportunity to enjoy additional benefits by entering into the new Multi-Codec Bridging Agreement (“MCBA”). The MCBA is not a third license, but an administrative agreement that bridges the HEVC pre-license and the VVC pre-license for implementers who have both licenses and the MCBA itself. These licensees enjoy a discounted license rate for each of the HEVC and VVC codecs in their multicodec products that include after completing the MCBA be sold so they same license rate what they would pay for a product that only contains VVC.
License payments under the VVC Advance Platform PPL are required for sales of VVC products starting January 1, 2022. Access Advance encourages prospects to act quickly to avail of the above incentives and discounted MCBA rates.
Information on Access Advance:
Access Advance LLC (formerly HEVC Advance LLC) is an independent license management company founded to direct the development, administration and management of patent pools for the licensing of essential patents in the major standards-based video codec technologies. Access Advance provides a transparent and efficient licensing mechanism for both patent holders and patent implementers. Access Advance currently manages and manages the HEVC Advance Patent Pool for licensing patents essential to the H.265 / HEVC technology and the VVC Advance Patent Pool for licensing patents related to the VVC / H.266 -Technology are essential. For more information, see www.accessadvance.com.
Original content by: Access Advance, transmitted by news aktuell