▷ LG Display demonstrates spatial innovation through transparent OLEDs at CES 2022

27.12.2021 – 09:00

LG Display

Seoul, south korea, Jan.

LG Display announced today that it will showcase its new transparent OLED solutions at CES 2022.

To modernize life in your own four walls, LG Display introduces its latest concept “OLED Shelf“, which combines two transparent OLED displays one on top of the other and fits seamlessly into any living room decoration, as it is hung from a shelf on the wall. The OLED shelf is perfect for the presentation of TV programs or paintings in a gallery and shows, that transparent OLED displays can transform any home into a modern living space.

LG Display represents his „Shopping Managing Showcase“in front, a transparent OLED display that is built into a wooden sales stand and that will redefine the offline shopping experience. The Shopping Managing Showcase can display eye-catching visual content on the screen that harmonizes with the products behind it, in order to attract the attention of the Awaken customers.

LG Display also presents its „Show Window“, which consists of four 55-inch transparent OLED displays. The distinctive Show Window maximizes the advertising potential of shop windows by offering a unique and informative shopping experience.

For the office, LG presents its display „Smart Window“designed specifically for the office of the future. By applying this transparent OLED technology to the windows of conference rooms, the advanced Smart Window can help teams maximize their productivity by transforming themselves into a large screen for video conferencing and Transforms presentations without impairing the unobstructed view of a normal glass window.

In 2019, LG Display launched 55-inch transparent OLED displays with 40 percent transparency. Since then, the company’s large and versatile transparent OLED displays have been used in various areas such as shopping malls, museums, and subways.

According to a recent study by the Boston Consulting Group (BCG), the global market for transparent OLED displays will grow steadily over this decade at an average annual rate of 116 percent and a total value of around 2.7 billion US dollars by 2025 and by 2030 of $ 10 billion.

“With our industry-leading transparent OLED technology, we will continue to introduce innovative, high-end solutions that deliver an unprecedented experience for our customers,” said Lee Hyeon-woo, senior vice president and head of the Life Display Business Group at LG Display.

Media contact:

Jean Lee, Senior Manager, Global Communications
Tel: +822-3777-1689
Email [email protected]
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Original content by: LG Display, transmitted by news aktuell


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