SellerX Raises $ 500M in Additional Funding, Achieves …

10.12.2021 – 13:41


Berlin, April 23 / PRNewswire /

Acquires KW-Commerce and thus becomes one of the largest e-commerce aggregators

SellerX, Europe’s leading e-commerce aggregator, announced today that it has received approximately $ 500 million in additional debt and equity funding led by Sofina, BlackRock-managed funds and accounts, and Victory Park Capital in which a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA) and existing investors participate. The funding will be used to drive growth, support additional acquisitions and further expand SellerX’s operational infrastructure and systems. The funding comes shortly after the previously announced $ 118 million round of capital in August 2021, funded by the Growth Fund of L Catterton was headed. SellerX has a unicorn rating on a pre-money basis and has raised more than $ 750 million to date.

SellerX co-founder Philipp Triebel commented: “This is a crucial time for SellerX. The additional funding will allow us to further expand our portfolio of the best Amazon sellers around the world and fuel our continued growth by investing in technology and infrastructure across the company. When we think about the tremendous strides we’ve made since our inception just 14 months ago, this funding marks an important milestone for SellerX, and we could not have achieved this success without the dedication of our team. “

KW-Commerce acquisition

SellerX also announced the acquisition of KW-Commerce, one of the world’s largest private label sellers on Amazon with sales of more than $ 100 million. KW-Commerce was founded in 2012 by Jens Wasel and Max Kronberg and annually serves over 8 million customers in more than 190 countries. KW-Commerce currently has 22,000 active products and uses its own fulfillment model and infrastructure in Asia and Europe with 350,000 square meters of warehouse space in four warehouses to efficiently deliver its huge range of goods to customers around the world. With headquarters in Berlin and a significant presence in Asia, KW-Commerce is active in five main markets with 450 employees: EU, United Kingdom, USA, Canada and Japan. After the merger, Jens Wasel and Max Kronberg will join the SellerX management team as managing directors, so that SellerX will continue to benefit from their knowledge and experience in the years to come.

“With rapid organic growth and annual sales of more than $ 100 million, the outstanding team at KW-Commerce has created a top player in the industry and is a crucial addition to our growing portfolio,” says SellerX co-founder Malte Horeyseck. KW-Commerce’s well-established operational presence, including a 70-strong Hong Kong procurement team and international warehouse infrastructure, will help us build a resilient and flexible supply chain. Jens, Max and the rest of the talented leadership team have unmatched experience and A track record of organically scaling brands on the Amazon Marketplace, so we’re excited to welcome them to the SellerX family with this truly transformative merger. “

Jens Wasel and Max Kronberg, founders and co-CEOs of KW-Commerce, add: “Today’s announcement marks a turning point for KW-Commerce and is proof of the hard work of our team. In our discussions with SellerX it became clear that they are the right partner to support our further growth. We believe that by merging our extensive private label range and mature global supply chain with SellerX’s substantial M&A and integration experience, we will be better positioned to capitalize on the immense opportunities of the future. We are very excited to start this new chapter at this exciting time for our industry and to work with Philipp, Malte and the entire SellerX team to create a powerhouse in the e-commerce brand aggregators industry “

With the completion of this merger, SellerX has acquired more than 40 brands in Europe and North America since its inception in September 2020. With the takeover of KW-Commerce, SellerX will have over 25,000 products in its portfolio and 11 branches in Europe, Asia and the USA. By combining SellerX’s M&A expertise and KW-Commerce’s operational backbone, the combined company will be able to rapidly integrate new brands and accelerate organic growth to achieve economies of scale and gain market share.

About SellerX

SellerX was founded in September 2020 by Malte Horeyseck and Philipp Triebel with the support of top investors. The company quickly became a leading third-party brand acquirer in the Amazon marketplace in Europe and the United States, bringing more than 40 brands under its umbrella in less than a year. The company’s goal is to be the buyer of choice for the best Amazon FBA and other e-commerce sellers, and to establish an innovative new model for the future of consumer goods worldwide.

About KW-Commerce

KW-Commerce is one of the largest private label companies selling on Amazon and has grown organically to more than $ 100 million in sales. With its head office in Berlin and additional offices in Hong Kong and mainland China, it sells successful own brands primarily through online marketplaces such as Amazon and eBay. Since it was founded in 2012, the company has grown to over 450 employees worldwide.


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[email protected]@kw-commerce.deAndi Rose / Haley Salas
Joel Frank, Wilkinson Brimmer Katcher
+1 212-355-4449
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Original content by SellerX, transmitted by news aktuell

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