10.12.2021 – 14:52
WDR West German Broadcasting
The WDR is extending the ‘Your questions about corona vaccination’ offer due to the positive response and the high level of use. The information format has been used every day since the beginning of December to answer questions from the public about the corona vaccination.
Since December 2nd, there have been answers to questions about vaccination on several channels of the WDR, which are answered together with the Quarks science department. ‘Your questions’ are part of the daily program in the radio news WDR aktuell between 6 and 9 o’clock, in discussions of the WDR5 morning echo, at any time on WDR.de, in the app WDR aktuell as well as on Twitter and on television in the current hour . On the social media channels of WDR aktuell on Facebook, YouTube and under Tickr by WDR aktuell on Instagram, the questions of the communities are answered under the title ‘Your questions about corona vaccination’.
‘It can be felt across all channels: People feel that the information offered by’ Your questions / your questions’ is being taken seriously. Within a week, WDR received hundreds of questions on the hotlines and social channels on more than 50 different topics, ‘says Stefan Brandenburg, editor-in-chief and head of the News program area.
There is a particular need for and interest in reliable information online, especially on the topic of ‘boosters’. On social media, there is also great interest in the topic of ‘Difference between mRNA and dead vaccines’ and the risk-benefit assessment for pregnant women and children.
WDR receives a lot of positive feedback on the offer, especially on the digital channels. On Instagram and Facebook, users share the brief information with their friends and followers – social media in the best sense of the word. The total offer has so far had more than 2.17 million visits and 3.13 million page impressions on the online pages. By far the most frequently viewed post is the one on the question: ‘Moderna or Biontech – which booster vaccine is better?’ Around 470,000 users were interested in this post in the first week.
The WDR wants to stick to this format also in the future in cooperation with the specialist editors. A cross-media team in the WDR newsroom is already working on developing “your / your questions” into an offer that should help to better understand and classify important current topics. “This is particularly important when reliable research is essential for real opinion-forming in times of misinformation,” says Stefan Brandenburg.
In March 2020, the WDR had already implemented the format ‘Your questions about Corona’ in the radio news very successfully. The supplementary format ‘Your questions about the corona vaccination’ followed on Facebook, Youtube and Instagram in the first half of 2021. With ‘Your / Your questions about the federal election’ in the summer of 2021, another format was offered to answer questions from the audience.
An overview of all questions about the corona vaccination is available here: https://www1.wdr.de/nachrichten/themen/coronavirus/ihre-fragen-corona-impfung-booster-100.html
“Your questions about the federal election”: https://reportage.wdr.de/eure_fragen_zur_bundestagswahl#chapter-137
The press release on “Your questions about vaccination”: https://presse.wdr.de/plounge/wdr/programm/2021/12/20211201_ihre_fragen_zur_impfung.html
You can find photos at ARD-Foto.de
West German Broadcasting
Phone 0221 220 7100
You can also visit the WDR press lounge: presse.WDR.de
Original content by: WDR Westdeutscher Rundfunk, transmitted by news aktuell