▷ UFC® AND TIMEX® ANNOUNCE IMPORTANT GLOBAL SPONSORING AND LICENSE PARTNERSHIP


10.12.2021 – 20:29

TIMEX

Middlebury, Connecticut & Las Vegas (ots/PRNewswire)

Timex becomes “Official Timekeeper Partner of the UFC” and “Official Watch Partner of the UFC”

The agreement includes a multi-year license agreement for the UFC brand portfolio of timing devices

UFC®, the world’s leading mixed martial arts organization, and Timex®, a world leader in the manufacture of watches for more than 165 years, today announced a significant global sponsorship and licensing partnership that is an ideal marketing opportunity for both brands to discover more Reach fans and consumers.

LICENSE PARTNERSHIP WITH UFC PRODUCTS Timex will “Official license partner of the UFC” and offers a variety of UFC products including wristwatches, watches with health and fitness tracking functionality, bracelets, watches, and more. Each piece is made with the same craftsmanship, quality and innovative design that have made Timex the most famous watch brand in the world.

Timex products bearing the UFC logo are made available to consumers worldwide in retail stores and online, including Timex.com, the official one UFC-Shop, large department stores, sports stores and other places. They will be available from spring / summer 2022.

“Every fight fanatic knows the importance of time management in this sport,” said UFC President Dana White. “Every second counts, and the ticking clock adds drama and fun to a great UFC fight. Now Timex is with the UFC’s greatest moments when they are broadcast around the world. Timex is an iconic brand and we look forward to having them as an official partner of the UFC. “

“We are delighted to be partnering with the UFC to develop a collection of Timex UFC timepieces that embody the toughness and toughness of both brands,” says Tobias Reiss-Schmidt, President & CEO of the Timex Group. “As the undisputed market leader In martial arts, the UFC has built an enduring, recognized heritage. As the UFC’s Official Timekeeper and Watch Partner, we can’t wait to deliver iconic products that will appeal to the unique and diverse global UFC fan base and celebrate the UFC’s greatest moments. “

SPONSORING ALLIANCE & BRAND INTEGRATIONS Timex will also be the first “Official timekeeping partner of the UFC” and “Official watch partner of the UFC” and offers the Timex brand a wide range of integrations into UFC assets in live broadcasts and on UFC’s own social channels. Above all, however, from UFC 269 onwards, Timex will be the presenting partner of the UFC combat watch at all UFC Pay-Per-View events: OLIVEIRA versus POIRIER on Saturday, December 11th, and the primary presence of the Timex brand at all major UFCs -Events during the year that reach more than 900 million TV households in 175 countries around the world.

UFC ATHLETE PROGRAM The agreement also provides for an annual fund to provide paid opportunities to participating UFC athletes through marketing and licensed products.

Information about the UFC® UFC® is the world’s leading mixed martial arts (MMA) organization with more than 625 million fans and 178 million followers on social media. The organization produces more than 40 live events annually in some of the most prestigious arenas in the world and broadcasts to nearly 900 million television households in more than 170 countries. The list of UFC athletes includes the best MMA athletes in the world from more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for martial arts. The UFC is owned by global sports and entertainment company Endeavor and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

Press contact:

Brian Smith | [email protected]
The Timex Group designs, manufactures and sells innovative timepieces worldwide. Timex Group is a privately held company headquartered in Middlebury, Connecticut, with multiple operating units and over 3,000 employees worldwide. As one of the largest watch manufacturers in the world, the Timex Group companies produce watches under a number of well-known brands including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.
Join Timex on social media: @timex
For more information please visit http://timexgroup.com.
Alyssa King [email protected] | [email protected]
Logo – https://mma.prnewswire.com/media/1706125/Timex_UFC_Logo.jpg

Original content by: TIMEX, transmitted by news aktuell


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