10.12.2021 – 15:48
Dreilinden / Berlin (ots)
- A Civey study has shown that around half (45.7 percent) of 18 to 29 year olds in Germany would give away used items or B-goods.
- Sustainability was given as the most important reason to also use used items for Christmas gifts.
- Visited 22 million times: The eBay Re-Store has been offering new, used and refurbished items for a year
Used products are increasingly in demand. This is particularly noticeable in the growing range of pre-owned fashion, refurbished smartphones and refurbished furniture. A current representative survey by Civey on behalf of eBay Germany now shows that this also applies to Christmas gifts. 33 percent of Germans stated that they would also give away used items or B-goods for Christmas. Unsurprisingly, this number is even higher among young adults between the ages of 18 and 29: Almost half (45.7 percent) of those surveyed in this target group stated that they would also be giving away used and refurbished items this year .
According to the survey, articles from the categories of toys (57.7 percent), bicycles (54.1 percent), electronics such as TV, smartphones or tablets (49.7 percent) and jewelry (49.1 percent) come in as Gifts in question.
Sustainability comes first
At 71.6 percent, sustainability is by far the most important reason for Germans to use used or B-goods for Christmas gifts, followed by price, which 49.2 percent cited as the reason. Any delivery bottlenecks made the giver less worried. Only 13.8 percent of those surveyed named this as a reason for purchasing used items.
For the respondents, it was largely irrelevant whether the products were purchased from private sellers or commercial dealers. 48.5 percent stated that they would buy from private and commercial sellers alike. Only 22.9 of the respondents found it important that they buy from private sellers. 22.2 percent prefer commercial traders. 35.1 percent of the target group surveyed would also shop in stationary second-hand shops.
“New without label”, “Certified – Refurbished” and “Used” are very popular on eBay
After about a year of opening the eBay Re-Stores, previously B-Ware-Center, a clear trend can also be seen on eBay: Since 2019 and again since the beginning of the COVID-19 pandemic, the demand in the focus categories for obsolete electronic products, smartphones, computers has increased by 20 percent & Laptops rose by 21 percent, PC & video games by 49 percent and furniture & living by 25 percent. Last year the eBay Re-Store was visited 22 million times – this corresponds to 420,000 visitors per week. This is reflected, for example, in the search volume for the term “iPhone refurbished”, which has doubled in the past year.
All items that are offered in the eBay Re-Store are 100 percent functional, sometimes reduced by up to 50 percent compared to the original price, and come from top sellers. Buyers can now choose between 18 corresponding products in several product categories such as computers, TV, smartphones, but also books, clothing & accessories and tires Article conditions Select. Depending on their individual needs, buyers will find goods in the states “new”, “as good as new”, “new without label”, “certified – refurbished”, but also “damaged” or “as a spare part / defective”.
“The circular economy has always been in our company DNA. We do not rest on that, but react to increasing demand by, for example, the Refurbished-Programm was launched, through which items are offered directly from manufacturers or verified top sellers. Here buyers enjoy advantages such as free shipping and the free 30-day right of return “, says Simone Sievernich, head of the refurb business and expert for recycling management at eBay Germany Due to the increasing number of online returns or trade-in programs, more and more sellers are deciding to reprocess these goods and thus offer used items in a new condition, “continues Sievernich.
Three eBay dealers awarded with refurbished business model
Recently, eBay signed three commercial traders with a refurbished approach with the eBay Awards 2021 out. The young founders of revive, the team of MySwooop and the company Second IT Store were able to look forward to an award for their future-oriented business models. In doing so, they prevailed against more than 1,100 other applicants.
The representative survey was carried out by the polling company Civey on behalf of eBay in the period from November 26th. Carried out until December 2nd, 2021 with the participation of more than 10,000 respondents. Further figures and graphics are available on request.
Daphne Rauch | eBay Group Services GmbH | Corporate communication
Albert-Einstein-Ring 2-6, 14532 Europarc Dreilinden
Tel: +49 (0) 30. 8019. 5161 | Email: [email protected]
Simon Philipps | FACTOR 3 | Senior advice
Kattunbleiche 35, 22041 Hamburg
Tel .: +49 (0) 40. 679446. 6328 | Email: [email protected]
Original content by eBay GmbH, transmitted by news aktuell