▷ Follow me to be Healthy with Europe: three-year digital campaign targeting young …

06.12.2021 – 08:01

Follow me to be Healthy with Europe campaign

BRUSSELS, March 23 / PRNewswire /

– The digital campaign Follow me to be Healthy with Europe, which has been running for three years, was made by Freshfel Europe and Aprifel launched and co-financed by the European Commission to increase the consumption of fruit and vegetables among Europeans between 18 and 30 years old;

– Since its launch in 2019, the campaign has achieved considerable reach through the production and use of videos, infographics, tips and partnerships with e-influencers, generating more than 64 million impressions on social media. It also generated +1.6 million video views and reached over 2,500 people at three different events;

– The success was in one too Video for bringing all of these activities together.

Today is the digital first campaign “Follow me to be Healthy with Europe”, which was launched by Freshfel Europe and Aprifel in July 2019, came to a successful end after three years with the aim of promoting a healthy, balanced diet for 18-30 year olds in Europe.

The aim of the campaign, which is available online under the hashtag # 400gChallenge was to encourage young Europeans to increase their fruit and vegetable consumption to at least 400g per day in order to improve and ultimately change the eating habits of millennials. This corresponds to the recommendations of the World Health Organization (WHO) to consume at least 400 g of fruit and vegetables per day.

Since this generation is considered hyper-connected and processes a large part of its content online, this campaign was able to increase awareness thanks to its digital nature, despite the challenges that COVID-19 brought with it. Since its inception, it has generated more than 64 million impressions on social media and +1.6 million video views. To this end, 30 videos, infographics and the collaboration with more than 20 influencers from six European countries were used, encouraging young Europeans to give tips on how they can easily integrate fruit and vegetables into their daily diet. In the run-up to the COVID-19 restrictions, the campaign caught up with more than 2,500 people at three different events.

Philippe Binard, General Delegate at Freshfel Europe, replied: “Obstacles such as a lack of interest in food and health, a lack of knowledge about healthy eating and the fear that a healthy diet is too expensive often result in many young people not getting enough fruit and vegetables into their diet, so we are incredibly proud of the work of this campaign aimed at raising awareness of the simple steps that can lead to a healthier lifestyle, and we are grateful for the support we have given over the past three years the achievement of this goal. “

Mathilde Fléchard, European Project Manager at Aprifel, added: “It is an excellent timing to announce the success of this campaign during the International Year for Fruits and Vegetables. We hope that we will continue to healthier our younger generations on their way to adulthood Can educate and inspire food, with online platforms once again proving to be an excellent resource to get in touch with this generation. “

Find out more by clicking here Download the digital kit of the campaign in German and yourself here watch the video that summarizes the campaign’s activities and achievements.

Press contact:

Mathilde Bouvier
APCO Worldwide
[email protected]
+32 (0)473 680 107

Original content from: Follow me to be Healthy with Europe campaign, transmitted by news aktuell


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