▷ Aware of how! / Donations for Christmas: preferably for children

06.12.2021 – 08:10

Rabobank Germany

Frankfurt (ots)

Donating at Christmas is a tradition in Germany. But what about the willingness of Germans to donate in the second year of the pandemic and which topic is particularly important to the people? The Rabobank Food Navigator asked.

The pre-Christmas season is donation time, so it is not surprising that significantly more donations are made in Germany in December than usual in the year, with the exception of unforeseeable events such as the floods in Rhineland-Palatinate and North Rhine-Westphalia. Appeals for donations from the public have long since picked up again for this year’s Christmas party.

But what about the willingness of Germans to donate in the second Corona Christmas season? Almost half of the respondents (41.8 percent) plans to donate to a good cause. A comparably large proportion (44.3 percent) but does not want to donate, 13.9 percent haven’t decided yet.

Seniors are particularly willing to donate

The willingness to donate is particularly high among the older generation: 55.6 percent of respondents aged 65 and over want to donate or have already done so. In the case of those surveyed between 50 and 64 years of age, this is still the case 42.4 percent – Among the 18 to 29 year olds, only around one in five donates. At the same time, the proportion of undecided in this age group is also included 27.4 percent twice as high as the average – so the younger ones only decide shortly before the festival whether they want to donate.

Children’s charities and animal welfare associations most popular

But what do Germans donate most often for? In first place is children’s aid – 12.3 percent think of the children first when making a donation. This is followed by donations for animal welfare (9.3 percent), the fight against hunger (8.8 percent) or other purposes (9.2 percent). The homeless assistance (3.2 percent) benefit.

If you look at the individual generations, the respondents would be 65 and over 15.5 percent prefer to donate to help children. This is followed by donations for fighting hunger (11.1 percent) as well as for other purposes (10.7 percent). The boys, on the other hand, are disproportionately committed to environmental protection: 15.9 percent of 18 to 29 year olds would most likely donate to it, significantly more than any other age group. They are also involved in regional projects and associations 13.7 percent at the top. For 50 to 59 year olds, on the other hand, animal welfare is important (12.3 percent) closest to the heart (18 to 29 year olds: 1.6 percent).

Families donate primarily for children

It should come as no surprise that the majority of the donation for households with children goes to Kinderhilfe (19.0 percent), followed by the global fight against hunger (11.6 percent). The least gets noticed here 2.6 percent the homeless help. Kinderhilfe is also there for those willing to donate without children 11.4 percent at the top followed by other purposes (10.0 percent) and animal welfare (9.5 percent).

Faith has a positive influence on willingness to donate

Faith also influences the donation behavior of Germans: Evangelical (51.8 percent) and Catholic (48.4 percent) Respondents donate significantly more often than non-denominational ones (35.5 percent) and members of other religions (37.6 percent). The donations do not primarily go to church organizations. Rather, the Catholics have to fight hunger and help children with each other 14.2 percent tied, followed by regional projects and associations (9.8 percent). Church organizations follow suit 7.6 percent only in 5th place. With the Protestants, the Children’s Aid is included 15.4 percent something before fighting hunger (11.2 percent) and church organizations are included 5.9 percent in 6th place, members of other denominations are most likely to donate to church charity (16.8 percent).

Greens voters most generous

The connections between willingness to donate and voting behavior are also exciting: with almost two thirds of respondents willing to donate (59.0 percent) the Green voters top the list, followed by respondents who supported the SPD (49.2 percent) or choose the union (48.4 percent). Among the FDP and Left voters, around a third each donate (35,9 respectively. 33.7 percent). At the bottom of the list are the respondents who vote for the AfD by a clear margin: they only plan 18.1 percentto donate something for Christmas.

People in the west donate a little more than in the east

The willingness to donate in West Germany is slightly higher than in the East: Here you want to 62.1 percent of respondents donate to an organization of their choice. The frontrunners in the federal states when it comes to donations are Bremen (71.1 percent), Hamburg (68.6 percent) and Schleswig-Holstein (65.4 percent). In the east, almost half decide (47.6 percent) for donations, most likely in Thuringia (45.3 percent), Brandenburg (43.8 percent) and Mecklenburg-Western Pomerania (40.9 percent).

Rabobank cooperates with the collection of the data Civey, one of the leading companies for digital market and opinion data in Germany. The survey on the topic of Christmas donations is representative and was carried out online. To this end, more than 2,900 participants were surveyed on November 16 and 17. The sample size is over 2,500 people.

We will be happy to send you the details of the Civey study results on request. Simply send an email to [email protected] The results are free for publication, provided the source is “Civey / Rabobank”.

Banking for Food

In line with its guiding principle of “Banking for Food”, the cooperative Rabobank invests in future-oriented projects that offer solutions to the global challenge of food security. In addition to access to knowledge and an international network, financial support is one of the main pillars of these activities. For this purpose, Rabobank annually funds more than 65 billion euros worldwide into companies in the agricultural and food sector.

The Rabobank Food Navigator

The Rabobank Food Navigator provides deep insights into the awareness of Germans on the subject of food. In this way, Rabobank provides new impulses in the use of resources and in questions of agriculture as well as food production and safety in accordance with its mission statement “Growing a better world together”. By interactive map of Germany Rabobank provides insights on how German consumers rate current issues relating to responsible food production, efficient and effective supply chains and conscious consumption. The data is regularly collected by Civey, one of the leading companies for digital market and opinion data in Germany.

Press contact:

Rabobank press service
Laura Maria Kämz
fischerAppelt, relations GmbH
[email protected]

Original content from: Rabobank Germany, transmitted by news aktuell


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