03.12.2021 – 16:20
BRITA, the expert in the field of drinking water optimization and customization, put sustainability at the center of its activities even more consistently than before with its corporate strategy “Shaping Sustainable Solutions” at the end of 2020. All the nicer, the management and employees of the globally successful family company are delighted that a special BRITA product has won the most prestigious sustainability award in its home market so soon afterwards.
The German Sustainability Award (DNP) is the national award for top performance by business, municipalities and research in the field of sustainability. It has just been awarded for the second time in Düsseldorf. “The BRITA 3-way kitchen faucet with the mypure filter was one of the winners here because it dispenses filtered water directly from the tap and thus helps reduce water bottles and plastic waste,” said the jury. The award was accepted by Hartmut Wolf, Vice President Strategic Marketing Consumer, as the person responsible and deputy for the team in the end-consumer product area.
“Sustainable design has perhaps the greatest lever of transformation,” explains the initiator of the award, Stefan Schulze-Hausmann. Above all, the manufacturers enable consumers to make their own contribution. According to BRITA CEO Markus Hankammer, this is the thought that reflects his entire company: “We see our BRITA tradition in this area since the early 1990s as a starting point and an incentive to finally establish sustainability as a strategic core component Family businesses, long-term thinking and planning as well as entrepreneurial responsibility are automatically part of our DNA. But above all: We have been dealing with the important and threatened natural resource water every day for decades and with great passion. We share the DNP’s stance that a transformation to more Sustainability is urgently needed for our planet and efficient, well-designed product solutions should enable consumers to do so. ”
For this reason, BRITA recently added the so-called planet contribution in addition to the classic business figures of sales and profit. It is made up of the company’s CO2 footprint, which is continuously being reduced, and how much bottled water is saved by BRITA products. Stefan Jonitz, CFO of the BRITA Group: “This second factor in particular is already very inspiring for us and very motivating for our customers. We are currently replacing more than four billion bottles a year. To better imagine: They would be lined up Reach around the equator 35 times. Our goal is first of all to increase this number to 6.5 billion bottles saved per year by 2025. ”
About the BRITA Group
With a total turnover of 617 million euros in the 2020 financial year and 2,205 employees worldwide at the end of 2020 (half of them in Germany), the BRITA Group is one of the leading companies in drinking water optimization. Your traditional brand BRITA holds a leading position in the global water filter market. The family company with its headquarters in Taunusstein near Wiesbaden is represented by 30 national and international subsidiaries and operating facilities as well as investments, sales and industrial partners in 70 countries on all five continents. It has production facilities in Germany, Great Britain, Italy and China. Founded in 1966, the inventor of the table water filter for the household today develops, produces and sells a wide range of innovative solutions for drinking water optimization, for private (table water filters, wired systems as well as BRITA Integrated Solutions for small and large electrical appliances from well-known manufacturers ) and commercial use (solutions for hotels, restaurants, catering and vending) as well as wired water dispensers for offices, schools, restaurants and the hygiene-sensitive care sector (hospitals, nursing homes). Since 2016, BRITA has been working with Whale and Dolphin Conservation (WDC) to protect the oceans from plastic waste and thus to protect whales and dolphins. www.brita.de
Dr. Sabine Rohlff, Director Corporate Communications/
t: +49 (0)175-4529438 im Home Office
Original content from: BRITA GmbH, transmitted by news aktuell