▷ A good two thirds of the largest German media pay attention to gender-sensitive language – …

03.12.2021 – 16:51

journalist – magazine for journalists

Bonn (ots)

Almost 70 percent of the largest media in Germany say they avoid the generic masculine in their reporting. To this end, the magazine journalist carried out a survey among 97 media outlets and received an answer from 90: According to their own statements, 62 editors make sure that they are gender-sensitive. The exception is gendering with special characters or speaking pauses.

The 20 largest daily and weekly newspapers, magazines (excluding program guides), news portals and radio stations as well as the 5 largest private television stations and all 12 public broadcasters were surveyed. It is noticeable that almost all radio and television stations pay attention to gender-sensitive language. For newspapers, magazines and news portals it is around half each. Many of them follow the approach of the big news agencies, which announced in June that they wanted to write and speak in a discriminatory way.

Only Landidee and Instyle opted for the Binnen-I. You get a lot of encouragement for this, according to the Instyle editorial team. In the Spiegel there is a colon in some types of text, the Tagesspiegel allows its authors to decide whether and how they gender. For Brigitte-Editor-in-chief Brigitte Huber means setting the gender asterisk to “communicate in a contemporary way”.

Only a few media companies are open for the spoken gender break; ProSiebenSat.1, RBB, ZDF and Deutschlandradio have them. At ZDF it is said that they are counting on “that the employees deal responsibly with language on the basis of voluntariness” and, conversely, expecting “that those who practice criticism treat everyone who gender is respectful and tolerant, even if it is not theirs corresponds to my own opinion “. Sven Pietsch, editor-in-chief of the Seven.One Entertainment Group, sees media companies in a pioneering role here, which they want to use at the station “to raise awareness and provide orientation”.

In the journalist survey, some people responsible from the editorial offices complain that special characters and pauses in speaking are sometimes misunderstood by readers and listeners: “Opponents see gendering as a political statement on the part of the medium and thus often question the journalistic independence of the entire reporting “says Roel Oosthout, program director at Hit Radio FFH. “This often means that the actual topic of reporting is lost in the discussion about gender.” Zeit text boss Christof Siemes says: “We have made the experience that the special characters in the course of reception often distract from the actual subject of an article and gender itself becomes the determining topic.” Both Hit Radio FFH and Die Zeit pay attention to gender-sensitive language, but generally no pauses or special characters are used.

You can read the complete evaluation of the survey in the December issue of journalists, which focuses on diversity.

With a print run of 30,000 copies (IVW), the journalist is the largest and most important magazine for journalists in Germany. The publisher is the German Association of Journalists, publisher: Journalismus3000 GmbH.

Press contact:

Matthias Daniel
Editor-in-chief and publisher
Magazine for journalists

[email protected]
[email protected]

Tel. 0228/20172-24


Original content from: journalist – magazine for journalists, transmitted by news aktuell


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