▷ JW Anderson and xydrobe unveil the NFT, which will be auctioned on 12/12/21


30.11.2021 – 06:00

xydrobe

London (ots/PRNewswire)

The first NFT from the recently announced partnership between fashion house JW Anderson and xydrobe can be revealed as the #harrystylescardigan, the proceeds of which will be donated to the LGBTQ + charity akt.

The Colourblock Patchwork Cardigan from the brand’s Spring / Summer 2020 men’s collection will be the first NFT from JW Anderson, the first auction lot from xydrobe and the first NFT of an existing collector’s item.

The cardigan, now on display at London’s Victoria & Albert Museum, caused a sensation on social media after the singer wore it to rehearsals for NBC’s Today show in February 2020. During the lockdown, a Tik Tok user created her own version of the sweater and posted the video, which inspired thousands of others to do the same. Jonathan Anderson, the creative director of JW Anderson, then published the pattern and instructions for making them online. The hashtag #harrystylescardigan, which ran everywhere, has now reached over 86 million views and is widely recognized as a cultural phenomenon.

In its final version, the Colourblock Patchwork Cardigan was turned into an NFT, created by xydrobe’s in-house team of VFX artists. In 300 hours of meticulous work, each piece of yarn was constructed in 3D before it was procedurally woven together for each of the six different knitting patterns that make up the piece. Every intentional imperfection, color, and decision in making this cardigan is appreciated and perfectly reproduced.

The xydrobe auction for the platform’s first Archive Collectible will open on Sunday, December 12th at 19:00 UTC and will run for 48 hours. This is the first NFT of its kind, a hyper-realistic 3D digital replica of an existing fashion item. There will only be one NFT of the JW Anderson Colourblock Patchwork Cardigan, sold exclusively through xydrobe with a minimum price of GBP10,000.

visit www.xydrobe.com follow @xydrobe

Click here for assets: https://f.io/s77P6k5r

Disclaimer: All pictures are of our VFX model

Information on xydrobe

We are the premier NFT auction platform selling hyper-realistic digital collectibles of internationally renowned designs in the fields of fashion and luxury goods. On our auction platform you will find an incomparable and curated selection from each of our collector’s categories: catwalk, icons, archives and launches.

Photo – https://mma.prnewswire.com/media/1697280/Harry_Styles.jpg

Photo – https://mma.prnewswire.com/media/1697281/xydrobe_x_JW__Front.jpg

Press contact:

Freddie Gilbey
+447870690645
[email protected]

Original content by: xydrobe, transmitted by news aktuell


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