– Conducting online marketing in Gumiju market in the era of With Corona –
Gyeongsangbuk-do (hereafter provincial) and Gyeongsangbuk-do Culture and Tourism Corporation (CEO Kim Seong-jo, hereinafter referred to as the corporation) participated in WTM, the world’s largest international tourism expo held in London, UK from the 8th to the 10th, and toured Gyeongbuk for the European and American travel industry and media. said to have promoted
The fair was held online due to the spread of COVID-19 in the UK. Dowa Corporation put ‘Clean and Healing Tourism Gyeongbuk’ as the main catchphrase and tried to attract tourism demand to Gyeongbuk, which will increase significantly after the daily recovery of With Corona.
The exhibition, which was held on a reservation system, attracted the largest number of consultation reservations in history, realizing the interest in Gyeongsangbuk-do, which has recently increased due to cultural contents such as K-drama and K-pop.
In order to connect these interests to actual visits, they showed off the charm of Gyeongbuk by introducing experiences that can best feel Gyeongbuk, such as hanok experience and temple stay, using the keywords ‘cleanliness, nature, outdoor’, which are characteristics of Gyeongbuk tourism.
In addition, various UNESCO World Heritage Sites existing in the province, such as historical sites, Hahoe Village, Yangdong Village, and Sosu Seowon, were introduced to imprint the image of Gyeongbuk tourism with a long history.
Towa Corporation said, “We participated in London WTM, one of the world’s three largest international tourism fairs, and announced the value of Gyeongbuk as a ‘clean and healing tourist destination’ to the world, including Europe and America. We will mobilize all our marketing capabilities to promote Gyeongbuk tourism.”
*WTM (World Travel Market): London International Exhibition WTM is one of the world’s three major tourism fairs along with Madrid International Tourism Fair (FITUR) in Spain and ITB in Germany. Accordingly, it was held in parallel online (November 8-9), mainly offline.
Reporter Lee Myung-eun [email protected]