‘2021 Seoul International Travel Mart’ total USD 8 million contract agreement


– ‘Seoul International Travel Mart X Seoul Medical Tourism International Travel Mart’ 278 overseas and 359 domestic companies participated
– Valuable achievements amid the recession in the tourism industry stagnated by COVID-19… Preemption in the post-corona tourism market
Seoul-Medical Wellness-Tourism-Shopping

“Seoul International Travel Mart X Seoul Medical Tourism International Travel Mart (SITM&SITMMT 2021)” (hereinafter Travel Mart), which was held to recover the tourism industry contracted by COVID-19 and to preoccupy the future tourism market, achieved valuable results despite the downturn in the tourism industry. The Seoul Metropolitan Government and the Seoul Tourism Organization (CEO Gil Ki-yeon) announced.

This event, which was held online and offline for the past 8 days (October 26 to 11.5), was attended by a total of 637 tourism companies (278 companies from 40 overseas countries, 359 companies from Korea). A total of 1,841 business consultations were conducted online to prevent the spread of COVID-19, of which 268 were contract negotiations worth a total of 8 million dollars.

‘2021 Seoul International Travel Mart X Seoul Medical Tourism International Travel Mart’ begins with the opening program ▴ Opening ceremony ▴ Seoul tourism briefing session ▴ Seoul medical and wellness tourism shopping conference ▴ Seoul tourism talk concert ▴ Beauty and tourism product promotion zone ▴ Seoul tourism Roundtables were held offline, and the cumulative number of views of real-time YouTube live broadcasts reached about 7,000.

For domestic sellers who have difficulties in online consultation, we have operated an on-site consultation support center at Seoul Tourism Plaza, and provided online consultation equipment and consultation booth support, as well as interpreting services, so that business consultations with overseas buyers are not inconvenient.

Participants’ satisfaction with this year’s ‘Travel Mart’ event was also high. 97% of overseas participants and 90% of domestic participants were satisfied with the event above ‘satisfaction’, and the possibility of signing a contract in the future also showed a high response rate (96% overseas, 69% domestic).

At this ‘Travel Mart’ event, tourism and medical tourism market trends in the post-corona era were shared, and tour programs such as K-POP and Hallyu, as well as wellness-related tourists such as medical tourism and meditation were actively discussed. In fact, it is evaluated that ‘2021 Seoul International Travel Mart X Seoul Medical Tourism International Travel Mart’ served as a channel of communication between the tourism industry in a difficult situation in the domestic and foreign tourism industry due to Corona 19.

Overseas buyers were able to see the changed situation of the tourism industry in Seoul due to COVID-19, and most of them said that meeting with new sellers helped build a new network. In addition, new buyers who encountered medical tourism contents for the first time showed interest in Seoul’s medical tourism products and expected tourism recovery after Corona 19.

Domestic sellers showed anticipation for the post-coronavirus, saying that it helped find potential buyers in a difficult situation due to COVID-19, and that it would lead to actual sales of tourism products through new customers they met through this event.

Choi Gyeong-ju, director of the Seoul Tourism and Sports Bureau, said, “Amid the unprecedented stagnation of the tourism industry due to the prolonged COVID-19, the Seoul International Travel Mart X Seoul Medical Tourism International Travel Mart established a new network with overseas buyers and a very valuable achievement in business exchanges, etc. “With this event as an opportunity, we will actively support the rapid recovery of tourism demand in Seoul by rebuilding networking in the domestic and foreign tourism industry next year, when travel resumes soon.”

Reporter Lee Myung-eun [email protected]


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