▷ Power2People: Involvement of customers in the energy transition

29.11.2021 – 13:00


BRUSSELS, March 23 / PRNewswire /

The momentum for greater customer participation in the energy transition is increasing. Partnerships between the energy sector, policy makers, key sectors (transport, construction, industry) and financial institutions are needed to remove remaining barriers and ensure that customers are determined to embrace decarbonization.

Kristian Ruby, Secretary General of Eurelectric said:

“Most customers are unaware that electrical solutions can reduce their carbon footprint and save money at the same time. Increased collaboration between the energy ecosystem, governments, financial institutions and customers is vital to fill the large information gap that which hinders the introduction of carbon-neutral, energy-efficient, electrical solutions. “

The “Fit for 55” package anchors the role of electrical solutions and calls for the role of the customer to be further strengthened. However, customers have a different attitude, like one opinion poll from Eurelectric and Accenture shows that while some are actively adopting new services (21%), others are trying to find their way around (24%) or are looking for a simple, problem-free service (37%).

How can we involve customers more effectively in the energy transition? Eurelectric recommends:

  • Development of state-certified information systems that estimate the carbon footprint and cost of electrical solutions compared to established technologies. More than a quarter of those surveyed do not know that companies supply more than just electricity. However, 73% to 92% of those surveyed who try out new energy services and products are satisfied with them. These include, for example, power generation at home, electromobility and heating solutions, services for energy savings and access to financial support.
  • Abolition of ad hoc taxes and charges on electricity and their allocation to the state budget. 23-36% of the respondents find electric heating, power generation and e-vehicles too expensive, with high up-front costs. Financial support, co-investment with private parties and reducing the risk of investment through public guarantees are therefore crucial.
  • Build partnerships that improve the energy experience. Such cross-sectoral collaborations offer considerable opportunities to facilitate the creation of infrastructures, market conditions and business models for broad acceptance of decarbonised energy solutions.

You can find a comprehensive list of Eurelectric’s policy proposals to enable a customer-centric energy transition, as well as specific examples of innovative services developed by electricity suppliers here.


Have over 90 European electricity retailers 15 Letters of Commitment with which they commit to providing affordable, transparent and simple services and electricity solutions to 200 million residential customers by 2020. Eurelectric and Accenture conducted a survey of 2,000 consumers in 10 European countries to determine progress.

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Original content by: Eurelectric, transmitted by news aktuell


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