▷ HR trends in times of the pandemic: Digitization remains the number 1 topic in …

29.11.2021 – 11:30

Lurse AG

Dusseldorf (ots)

  • The latest Lurse study shows: In addition to digitization, leadership and talent management are right at the top of the agenda
  • Wages and salaries will rise faster in 2022 than this year

Home office, video conferencing, digital processes – the fourth wave of the corona pandemic also demands enormous adjustment efforts from the world of work. Once again it has been shown that economic success in the future is essentially related to the degree of digitization. Most German companies have recognized this, as the latest study by Lurse AG shows, “Trends in Remuneration and HR 2021/2022”. It examined where there is currently the greatest need for action in personnel management. Digitization continues to be the top priority.

For the study, Lurse annually surveys HR managers from all sectors relevant for Germany, mainly large medium-sized companies as well as DAX and MDAX groups. In the summer of this year, 230 companies provided information about the budget for increases in salaries for 2021 and 2022 and which topics in the area of ​​human resources (HR) are particularly important to them.

Top topic digitization

When it comes to personnel policy, digitization is still the number 1 topic with 85% of respondents. More than 70% of companies assume that the importance of digitization in personnel work will increase in the future. An indicator of this: 94% of companies have already implemented management self-service and 93% have implemented employee self-service in order to streamline administration.

“With digitization, some of the previously well-established work processes are changing,” says Frauke Brüning, Consultant at Lurse. “The best example of this are the ‘digitized’ discussions, meetings and conferences, which have gained enormously in importance during the Corona period. They will have a strong impact on how we work together in the future.” Digital formats make a lot of things easier, but also some things more complicated. In any case, they require new rules for working together.

Urgent tasks: leadership, talent management and more

With 72% of the mentions, “leadership” was classified as the second most important topic. For 43%, the understanding of leadership has changed in recent years. 46% said the topic will become more important in the future. “In particular, the transformation towards more agile work structures is changing the role of managers significantly,” says Dr. Stefan Fischer, partner at Lurse. “Parts of their tasks are shifting to the agile teams. Their greater freedom of action requires more trust.” As a result, the managerial role is shifting more towards the coach.

Talent management follows in third place in the ranking of the most pressing tasks with 68% of the mentions. Of all companies that provided information, 82% are currently working on the development of their managers or are planning to do so in the near future. The same applies to the identification of talents in the company.

Ranks 4 to 10 among the tasks classified as important occupy the following topics: employer branding (66%), skills shortage (63%), HR analytics (58%), performance management (56%), health management (52%), agile Forms of work organization (50%) and the harmonization of global HR processes (48%).

Problem recognized – problem solved?

An interesting result of the study: classifying one thing as important and actually tackling it are two different things. As a result, 36% of the companies that attach great importance to leadership are not currently actively working on it. The keyword digitization, on the other hand, occurs immediately in 84% of companies when asked what they are currently working on.

In second place in this question comes employer branding with 77% of the responses. Philipp Dienstbühl, Manager at Lurse, says: “It is impossible to imagine German companies without employer branding strategies and their importance is likely to increase even further in the future.” The study participants most frequently name the work-life balance, the compatibility of family and career and personal development opportunities as components of such a strategy.

Salaries are rising again

The question of development prospects in the company is of course closely linked to the question of remuneration. As far as this is concerned, employees can look forward to a positive trend: “Due to the Corona crisis and the planning uncertainties that it brought with it, many companies did not generally increase salaries in 2020,” says Elke Tausch, Senior Consultant at Lurse. “In 2021, the actual budget increased again slightly compared to 2020.” For 2022, the companies expect an average wage increase of 2.6%. The largest increases are planned in the chemical and pharmaceutical industries.

All results and evaluations of the survey are made available to the participants free of charge. All other interested parties are welcome to purchase the current trend study from Lurse.

Press contact:

Tammy Graetz
PR / Content Marketing Manager
email: [email protected]
car: +49 151 54710598

Original content by: Lurse AG, transmitted by news aktuell


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