29.11.2021 – 15:32
San Francisco (ots/PRNewswire)
The global solution for buyers who check out where the action is
Bolt, a leader in checkout and shopper networks, today announced the acquisition of Tips Known, a Sweden-based technology company that enables commerce on any digital surface to realize the shared vision of enabling buyers to check out right where the action is.
According to Pew Research Center, 84% of shoppers search for information on at least one social media platform before buying, and 52% of socially engaged shoppers made a purchase through a social platform, according to Inmar Intelligence. According to CB Insights, the creative industries is a booming $ 104 billion market that needs better monetization tools to further accelerate growth. Although social commerce is still in its infancy in the history of e-commerce, its adoption has grown dramatically over the past year – and solutions that make checkout easier and more trustworthy without sacrificing your relationship with a publisher, creator, or brand, will win.
Tipser has spent the past 10 years perfecting its embedded trading technology that enables consumers to purchase products on any surface – be it an online publication, mobile marketplace, price comparison site, social media platform, or search engine .
Building on Tipser’s technology, Bolt will leverage Tipser’s turnkey publisher marketplaces, touchless dealer integrations, and headless implementation capabilities to improve Bolt’s remote checkout solution. By joining forces between Tipser’s technology and Bolt SSO Commerce (TM) Remote Checkout enables publishers struggling to create a direct relationship with their customers to take advantage of one-click account creation and tap into Bolt’s network of buyers.
- Buyers the ability to check out directly and securely at any point of inspiration, be it a content website, social network or shopping app
- Publishers and creators the ability to monetize their traffic by offering their visitors an instant one-click in-app or on-site checkout, and converting those visitors into loyal buyers instead of sending them to other websites via affiliate links.
- Dealers the ability to increase conversion rates while increasing sales and account creation through the Bolt network, while being able to receive and manage orders across multiple channels at the same time (as if remote processing were taking place directly on their website).
With ten million buyers on the Bolt network, publishers like Bustle, The Zoe Report, W Magazine, Elle, Cosmopolitan and InStyle Build direct relationships with their visitors by unlocking SSO Commerce to seamlessly turn anonymous visitors into logged-in account holders and monetize on-site traffic while offering users an instant one-click checkout instead of redirecting them to another website .
“Tipser and Bolt share the same goal of making checkout possible everywhere. Our acquisition of Tipser couldn’t be more synergistic for the future of remote handling,” said Ryan Breslow, founder and CEO of Bolt. “Tipser has proven successful in empowering shoppers to checkout directly through inspiring content. By partnering with Tipser, the opportunities to use shoppers’ identities to pay anywhere are limitless . “
“It is very rare to find a partner with such a symbiosis of culture, vision and offerings. Both of our companies were built on a culture of consciousness – we built thriving businesses by putting our teams first. Even if we come from complementary business areas, we share exactly the same vision that makes it possible to make any digital surface transaction-ready, “says Marcus Jacobsson, co-founder and CEO of Tipser. “By joining forces, we are able to provide hundreds of millions of consumers with access to a safer, faster and more convenient way to shop online. We are deeply impressed with the Bolt team and look forward to embarking on this exciting journey together . “
“BDG partnered with Tipser earlier this year to launch a groundbreaking commerce initiative on our websites that would enable our readers to seamlessly transact through a natural checkout for our content. Tipser’s platform has helped us, our readers provide a better shopping experience, “said Jason Wagenheim, President and CRO at BDG (formerly known as Bustle Digital Group). “We are clearly seeing the benefits of Bolt’s one-click checkout and account creation option to complement what we have already built with Tipser, and we are very much looking forward to our Commerce offering in 2022 for our readers and trading partners alike. “
With this acquisition, Bolt will soon enable one-click checkouts on various external sites in the United States, Canada, the United Kingdom and all EU territories.
To learn more about Bolt’s acquisition of Tipser, visit bolt.com/blog/bolt-acquires-tipser-and-launches-remote-checkout.
To learn more about Remote Checkout, visit bolt.com/remote-checkout-for-publishers and bolt.com/remote-checkout-for-retailers.
Information on Bolt
Bolt is committed to democratizing trade. Bolt strengthens the relationships between retailers and their customers by enabling secure, logged-in, and lightning-fast checkouts. The rapidly growing network of one-click checkout buyers visits Bolt dealers as if they were returning customers. Hundreds of retailers – including Forever 21, Lucky Brand, Casper, and Badgley Mischka – use Bolt to give their customers the seamless checkout experience they have come to expect. Bolt was founded in 2014 and is headquartered in San Francisco with offices in New York City, Salt Lake City, Seattle, Toronto and now in Stockholm, Wroclaw and Barcelona. More information is available at bolt.com and follow @bolt on twitter.
Original content by: Bolt, transmitted by news aktuell