▷ Disney releases this year’s Christmas spot “New to the Family” / Nelson …

03.11.2021 – 07:09

The Walt Disney Company GSA

Munich (ots)

Disney starts the magical Christmas campaign Family is the best gift with the new Christmas spot “New in the family”. TV chef Nelson Müller sings the national song “Love is greater” for the spot. “New to the Family” is a three-minute animated film about family cohesion and the power of storytelling.

The short film is the continuation of last year’s clip “Lola”, which celebrated festive traditions passed down from generation to generation. It will be released on Wednesday, November 3rd, 2021 in 45 countries in Europe, North America, South America and Asia. In Germany, the Christmas spot runs on the Disney Channel, on all Disney’s own social media channels such as Facebook, Instagram and YouTube, and is distributed via numerous Disney license and trading partners. The film is part of Disney’s holiday campaign Family is the greatest gift to support the Make-A-Wish® charity.

After the success of last year’s campaign’s Christmas commercial, which reached more than 106 million viewers, this year on “New in the Family” we meet a grown-up Nicole, Lola’s granddaughter, their two children Max and Ella and stepdad Mike, just moving into the family home.

At the center of the story is a very special book – a treasure that Max received from his biological father. The book strengthens family ties with its magical stories and fills children and adults alike with amazement and fantasy. The audience can watch the family go on an emotional journey and combine existing traditions with new ones in the run-up to Christmas. We learn how love overcomes all obstacles and how magical three become a perfect quartet.

Celebrity chef Nelson Müller sings the German version of the song “Liebe ist larger” to musically tell the story from Mike’s point of view. He convinces with his fantastic voice and gives the Disney Christmas spot a very special touch. Nelson Müller: “When I saw the spot for the first time, I had to swallow a lot. My throat was dry and I was very touched. I was touched by the story because it also reminds me a lot of my own story. which is a little different, but has a lot of parallels. ” The campaign again supports long-time partner Make-A-Wish® and helps the charity grant life-changing wishes to children with serious illnesses that can be an important part of the healing process. Since 1980, Disney has helped Make-A-Wish® grant more than 145,000 life-changing wishes around the world – creating light, hope and joy for affected children and their families.

The original song “Love Runs Deeper” is sung by two-time Grammy Award winner Gregory Porter. “Love Runs Deeper” will be available for download on November 3, 2021. For every download before December 31, 2021, 100% of the proceeds from the sale price will be donated to Make-A-Wish® International. Disney will support Make-A-Wish® International and its global network of partner organizations with more than $ 2 million. The support, which is made up of monetary donations, media values ​​and donations in kind, will help Make-A-Wish® to come one big step closer to its vision of fulfilling a wish for every affected child. Fans can also purchase a Minnie Mouse soft toy inspired by the commercial and a notebook exclusively at shopDisney.de. In addition, there is a special campaign in Germany in which a gingerbread house, inspired by the spot, plays a central role. This is available as a kit in a special Disney package for a good cause www.makeawish.de/disney available. In addition to the charity gingerbread house, the package contains five festive Christmas tree balls in Disney / Pixar “The Incredibles” design, two star-shaped magnets with Mickey & Minnie motif, a booklet with Christmas recipes for the whole family, a cut-out sheet with Disney characters and a paper facade for individually decorating and decorating the gingerbread house. 50% of the proceeds for this package will be donated directly to Make-A-Wish® Germany.

Attentive viewers will also find a number of hidden Disney and Make-A-Wish® “Easter Eggs” in the commercial, including two works of art created by children supported by the charity. One of them is from 13-year-old Dylan, whose picture of a cheetah can be seen on the family’s refrigerator door. Dylan’s wish to become an animator was granted by Flux Animation Studios, who creatively developed the commercial.

Tasia Filippatos, SVP Disney EMEA: “We are delighted to once again support our long-term charity partner Make-A-Wish® with our holiday campaign. Reading together can be a truly magical experience, and our spot celebrates this age-old tradition and that Imagination that stimulates them. We hope the story appeals to anyone who has ever seen the magic of a book spark through a child’s eyes. ”

Luciano Manzo, President and CEO of Make-A-Wish® International: “We are proud of our longstanding partnership with Disney and are excited to be part of this year’s festive campaign. Viewers can also get involved by telling children with serious illnesses in the Give the names of their loved ones a gift of hope and joy this Christmas season. You can brighten someone’s day by sending them a charity e-card to help Make-A-Wish® grant life-changing wishes. ” This promotion is available at fundraise.worldwish.org/giftawish.

The spot was developed and produced by the in-house creative team at Disney EMEA under the direction of Angela Affinita, Director of Brand Marketing and Creative, in collaboration with Flux Animation Studios in New Zealand.

here you will find the press kit with images and background information on the Christmas spot “New in the family”. Copyright © 2021 Disney

The Disney Christmas spot is on here available.

Notes for editors:

  • The proceeds from the charity single “Love Runs Deeper” will be donated to Make-A-Wish® International. For every download before December 31, 2021, 100% of the proceeds from the sale price will be donated to Make-A-Wish® International to fulfill life-changing wishes. The terms can be found at: thewaltdisneycompany.eu/fromourfamilytoyours.
  • Other hidden items include Lola’s original Mickey Mouse plush from last year’s commercial, one of ten Mickey’s found in the movie, and items featuring other popular Disney characters like Stitch, Lightning McQueen, Olaf the Snowman, Spider-Man, and Black Panther.
  • A rainbow drawing on the shelf in the nursery was designed by 8-year-old Bethany from Make-A-Wish® UK. She wanted a selection of art supplies to live out her passion for drawing, something that would help her express herself and entertain when she couldn’t attend parties or visit friends because of the increased health risks.
  • To learn more about how to send a Gift A Wish e-card to support Make-A-Wish®, please visit fundraise.worldwish.org/giftawish.
  • This Christmas, Disney is bringing the stories and characters to life through innovative products in more than 100 categories, from toys and clothing to jewelry and technology. A-Wish® to be able to carry out. More information can be found here: thewaltdisneycompany.eu/makeawish

Über Disney Consumer Products, Games and Publishing

Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company’s brands and franchises – including Disney, Pixar, Marvel, Star Wars, National Geographic and others – into the everyday lives of families and fans around the world through products and experiences in 100+ retail categories, from toys and t-shirts to apps, books, video games, and more. As part of the Disney Parks, Experiences and Products segment, CPGP comprises the world’s largest licensing business, one of the largest children’s publishing brands, a leading licensor of interactive games on various platforms and the e-commerce platform shopDisney.

About Make-A-Wish®

Make-A-Wish® fulfills life-changing wishes for children with serious illnesses. Make-A-Wish® was founded in 1980 and is the world’s leading organization for the fulfillment of children’s wishes. Since then, more than 500,000 wishes have been granted in almost 50 countries around the world. Together with generous donors, supporters, staff and more than 40,000 volunteers around the world, Make-A-Wish® gives children and their families hope and joy when they need it most. Make-A-Wish® has set itself the goal of giving every child with a serious illness the power to wish, because wish-fulfillment can improve emotional and physical health. For more information about Make-A-Wish® America, please visit wish.org and Make-A-Wish® International at worldwish.org or follow @makeawishintl on social media.

About Disney’s social responsibility

As well as being a responsible company, Disney strives to provide comfort and inspiration to those in need, and to provide ideas and opportunities to those who want to make their world a better place. Disney’s longstanding partnership with Make-A-Wish® is an example of how Disney is working with others to help build emotional resilience in children. Through the positive power of our stories and unique characters, we give children and people close to them many wonderful memories and moments, so that their often difficult and stressful situation can take a back seat for a while. In 2020 Disney created over 39,000 life changing moments across Europe. For more information about the programs and longstanding charitable partners, visit www.thewaltdisneycompany.eu

Press contact:

Nationwide press agency:
S&L Medianetworx GmbH
Nina Schlüter, T: +49 (0) 172-8367538, email: [email protected]
Friederike Brinkmann, T: +49 (0) 89-236849-741, E-Mail: [email protected]

The Walt Disney Company GSA
Consumer Products Games & Publishing, Simone Speter, T: +49 (0) 89-99340-0

Original content by: The Walt Disney Company GSA, transmitted by news aktuell


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