Promotion of Korea Tourism in Offline WTM – Travel News


Korea PR Center installed in the world’s three largest expositions and exhibition halls
Promote Korean products and hold business meetings, etc.

The Korea Tourism Organization promotes Korean tourism at the London International Tourism Fair (WTM), which is held offline. / Korea Tourism Organization

The Ministry of Culture, Sports and Tourism and Korea Tourism Organization will participate in the World Travel Market (WTM), which is held offline from November 1 to 3 at ExCeL, London, UK to promote Korean tourism.

The London International Tourism Fair is considered one of the world’s three major tourism fairs along with the Madrid International Tourism Fair (FITUR) in Spain and the Berlin International Tourism Fair (ITB) in Germany. This expo will be held in parallel with offline and online (November 8-9) in accordance with the worldwide trend of with Corona conversion.

The Korea Tourism Promotion Center is located in the Asia Pacific Pavilion with a scale of 75 square meters. 18 domestic institutions, including the Tourism Organization, travel agencies, local governments, airlines, and the hotel industry, will participate in the event to accelerate the attraction of European tourists through online and offline channels. It promotes products for Hallyu fans such as K-pop and K-drama, as well as high-quality products that utilize traditional culture, as well as business conferences between companies and institutions and experience events such as wearing Hanbok.

Heung-Min Son, an honorary ambassador for Korea tourism, conducted a promotional video advertisement for Korea tourism that had 5 million views in two weeks, with Son Heung-min (Tottenham) appearing, and a photo zone using Son Heung-min’s life-size photo zone. The plan is to increase the synergy of promoting Korean tourism by using

Kim Jong-sook, head of the Gumi Oceania team at the Tourism Organization, said, “The European region is a very important market for the resumption of the tourism market to Korea. I plan to go,” he said.

By Kim Seon-joo, staff reporter [email protected]

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