▷ Procter & Gamble starts planting 25,000 trees with the protection community …

02.11.2021 – 15:11

Procter & Gamble Germany GmbH & Co Operations oHG

Schwalbach am Taunus (ots)

As a contribution to climate protection, Procter and Gamble invests in the protection and preservation of natural habitats all over the world. Among other things, Procter & Gamble donated 25,000 trees to the Arbor Day Foundation (ADF) last year. Last Saturday, the first 6,000 trees were planted in the Eilenburg city forest in beautiful autumn weather as part of the # TogetherStronger campaign with the Schutzgemeinschaft Deutscher Wald Landesverband Sachsen eV and with the citizens of the city of Eilenburg near Leipzig. The Protection Association of the German Forest Regional Association of Saxony is the German partner in the ADF’s global afforestation network.

The reforestation project promotes the development of a climate-stable, location-appropriate and multifunctional mixed forest in the urban forest of Eilenburg. The forest of the future fulfills a variety of tasks: it is a place of relaxation for the citizens and a habitat for countless living beings for use. Existing natural regeneration, for example of birch, sycamore, oak or ash, is left naturally. Since it is still unclear how nature will develop as a result of climate change, non-native tree species such as red oak and Douglas fir are also planted, which, according to scientific knowledge, can also grow with lower amounts of rainfall.

So that the forests can be a diverse habitat and source of food for a wide variety of living beings, further nature conservation measures are implemented by the local forester. A forest edge is created from dogwood, hawthorn, bird cherry, wooden pear and wild apple. This provides shelter for many bird species and its flowers are an important source of food for insects. Parts of the standing dead wood are also preserved as an important habitat.

Reforestation projects are an important component of active nature, species and climate protection. The region around Leipzig in particular requires a high level of commitment, as it is one of the least forested areas in Germany. In addition, the lower rainfall and higher temperatures triggered by the effects of climate change have weakened the existing trees. The former pure coniferous stocks of spruce, larch and pine were therefore susceptible to insect infestation and were destroyed by the massive populations of bark beetles.

“We are proud to be able to start such a large reforestation project together with these strong partners in the urban forest of Eilenburg and thus to actively contribute to our goal of establishing climate-stable and location-adapted forests in Saxony”, said the state board of SDW Saxony, Norbert Schmid.

Information on Procter & Gamble’s commitment to sustainability can be found at Environmental protection and sustainability | Procter & Gamble (pg.com)

You can find sustainability activities as part of the # TogetherStronger initiative at # Stronger together for climate protection (for-me-online.de)

About Procter & Gamble

Procter & Gamble (P&G) offers consumers around the world one of the strongest portfolios with high quality and leading brands such as Always®, Ambi Pur®, Ariel®, Bounty®, Braun®, Charmin®, Crest®, Dawn®, Downy® , Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Whisper® and Wick®. P&G operates in 70 countries around the world. For more information about P&G and its brands, visit www.pg.com and www.twitter.com/PGDeutschland

About # TogetherStronger

# TogetherStärker continues P & G’s commitment to the common good in Corona times from 2020. P&G calls on us to act together and to set signs of the good – for social commitment, for equality and for more sustainability. Specifically, P&G will accompany a total of 21 lead projects and support them with donations. P&G invites all employees, partners and interested parties to become active themselves as part of the # TogetherStronger community and to ensure more humanity in everyday life through individual signs of goodness (www.for-me-online.de/gemeinsamstaerker).

About Schutzgemeinschaft Deutscher Wald, Landesverband Sachsen

The Saxony regional association of the German Forest Protection Association (SDW) was founded in 1990. The SDW is a recognized nature conservation association that bases its charitable work on volunteer members. The association has set itself the task of protecting the forest with its diverse functions, increasing it and preserving it for future generations. With his work, he wants to contribute to increasing the importance of the forest in society and, above all, to sensitize young people to nature and the environment through forest educational offers. More under www.sdw-sachsen.de.

Via Arbor Day Foundation

Established in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to tree planting with more than a million members, supporters, and valued partners. Since 1972, the Arbor Day Foundation has planted more than 400 million trees in neighborhoods, towns, cities, and forests around the world. Our vision is to help others understand trees as the solution to many of the global problems such as air and water quality, climate change, deforestation, poverty and hunger.

As one of the largest conservation foundations in the world, the Arbor Day Foundation informs and motivates stakeholders and communities around the world through its members, partners and programs to participate in its mission of planting, caring for and appreciating trees. More information is available at arborday.org.

Press contact:

P&G, Sulzbacher Strasse 40, 65824 Schwalbach / Ts.
Melanie Fischer, Sustainability Communication, email: [email protected]

Original content by: Procter & Gamble Germany GmbH & Co Operations oHG, transmitted by news aktuell


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