MICE event in the third quarter of this year, doubled compared to the second quarter
Free convention center rental fee until next December
Hong Kong leaps forward as a destination for With Corona MICE. It will actively attract MICE through dedicated platforms and free rental of event venues.
The Hong Kong Tourism Board held the ‘MICE Online Briefing’ on October 28 and announced the local situation in Hong Kong and news of MICE. In Hong Kong, as of October 26, the complete vaccination rate reached 65.2%, and there is almost no local infection. Although entry is permitted only to those who have been vaccinated from low- and medium-risk countries, 14-day mandatory quarantine is still essential as the country maintains the principle of blocking inflows from abroad. According to the Hong Kong Tourism Board, in the case of local multi-use facilities, the capacity is flexibly expanded or reduced according to the vaccination rates of employees and customers.
We welcome customers with various MICE support measures. Various MICE information and support programs are provided through a platform called ‘[email protected]’, and more than 80 hotels, Cathay Pacific, and local attractions are currently participating. It also reduced the burden of customs fees. Until next December, the Hong Kong Convention and Exhibition Center and Asia World Expo rental fee will be fully supported. However, the size of the subsidy may be adjusted after July next year depending on the usage status. MICE recovery in Hong Kong is also steep. The number of MICE events held in the third quarter of this year has doubled compared to the previous quarter, and it is actively preparing for future international events by equipping it with the latest facilities such as a mobile studio.
New tourist attractions and travel trends were also introduced. The Hong Kong Tourism Board is a new trend after Corona 19 ▲ ‘sanitation and safety’ based on Hong Kong’s excellent infrastructure ▲ ‘wellness’ such as nature and outdoors ▲ ‘experience’ such as cultural and art-themed events ▲ local life culture and local tours ‘Rediscovery’. West Kowloon was selected as a notable attraction. West Kowloon is a new cultural and artistic center in Hong Kong where tradition and art breathe. In particular, the Seoguryong Cultural District, built on an area of 400,000 m2 along the coastline, is equipped with a variety of culture, art, and exhibition facilities, from M+ located in the center to an art park, free space, and a seaside center.
Meanwhile, Cathay Pacific currently operates the Incheon-Hong Kong route every Sunday, and plans to increase the number in the future. MICE benefits are provided, such as operating a dedicated counter for MICE groups and adding 10 kg of checked baggage.
Reporter Eunji Lee [email protected]
Copyright © Travel Newspaper Unauthorized reproduction and redistribution prohibited