▷ The wait for the new Ranger is (soon) over: Ford announces official …


01.11.2021 – 08:15

Ford-Werke GmbH

Cologne / Melbourne (Australia) (ots)

  • The latest generation of the globally successful pick-up model will celebrate its world premiere on November 24 at 8.15 a.m. German time. The performance will be streamed live
  • The design of the ultra-modern flatbed truck benefited significantly from an intensive customer survey
  • Ranger chief designer Max Tran gives a first glimpse behind the scenes of the development of the new pick-up model via video

The completely newly developed model generation of the Ford Ranger is about to have its world premiere: On Wednesday, November 24, 2021, Ford will raise the curtain on the latest edition of its globally successful pick-up. It is the smartest, most versatile and most powerful offspring in the almost 30-year history of this series. The new Ford Ranger generation will be launched in more than 180 countries from 2022, including Germany.

The next generation of Ranger is based, among other things, on an extensive customer survey for which Ford conducted over 5,000 interviews and dozens of workshops with pick-up owners around the world. These customer surveys were primarily about the requirements that the users of a pick-up place on their vehicle and how they use it every day. Ford was also interested in the experiences customers have had with their Ford Ranger in the past and what changes or improvements they would like for the new generation of models.

This practice-relevant approach has shown the designers and developers the way to a new generation of models that caters to the needs of potential Ranger buyers with numerous detailed solutions. The result is a state-of-the-art pick-up – comfortable, versatile, networked, robust, reliable and above all: all-terrain.

The presentation of the new Ford Ranger begins on Wednesday, November 24th at 8 a.m. German time and will be broadcast live on the Internet: https://www.youtube.com/c/FordEurope

To shorten the waiting time for the many ranger fans around the world: this is the link to a teaser video: https://youtu.be/p9htQojH0C0

In addition, Max Tran, chief designer of the new Ranger, gives a video …

https://youtu.be/NsJ-e5dlJOk

… a first foretaste of the new pick-up model. Tran explains how the many opinions and views from the global customer survey had a positive effect on the design of the youngest generation of rangers and numerous functions.

Max Tran: “As designers, we got into the process much earlier, spent more time with customers and gained more insights than ever before. Interestingly, we discovered that our customers, regardless of the market, are real doers. You are used to tackling and solving problems themselves. It is accordingly important for them that they can rely on their pick-up at all times and that they feel safe in their pick-up at all times “.

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Ford-Werke GmbH

Ford-Werke GmbH is a German automobile manufacturer and mobility provider based in Cologne. The company employs more than 20,000 people in Cologne, Saarlouis and Aachen. Since it was founded in 1925, the Ford factories have produced more than 47 million vehicles. Further press information can be found at http://www.media.ford.com.

Press contact:

Isfried Hennen
Ford-Werke GmbH
0221/90-17518
[email protected]

Original content from: Ford-Werke GmbH, transmitted by news aktuell


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