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▷ The cultural conversation: Ithra study finds that cultural participation in …

01.11.2021 – 16:48

King Abdulaziz Center for World Culture (Ithra)

DHAHRAN, SAUDI ARABIA, Jan. 28 / PRNewswire /

The King Abdulaziz Center for World Culture (Ithra), a leading cultural think tank in the region, commissioned three reports to better understand the development of the cultural and creative industries in the Saudi, regional and global context. The study takes the pulse of the public on their creative and cultural experiences at a time when the sector is undergoing radical change and is slowly recovering from the effects of COVID-19. It summarizes the perspectives of Saudi and global experts and highlights key insights into production, consumption and the role of government and other promoters of the sector.

The three reports from Ithra with the titles “Culture in the 21st Century”, “Charting the transformation of the Saudi cultural and creative industry” and “How COVID-19 is impacting the cultural and creative industry” reveal several thematic trends related to cultural demand and consumer preferences across the MENA region, with history and heritage emerging as the most popular topic, followed by film and television.

Despite the overall positive cultural participation in the region, the research indicates that the accessibility a major obstacle to cultural engagement represents. Fatmah Alrashid, Head of Strategy and Partnerships at Ithra, emphasized the importance of activating cultural participation in the region by focusing on making cultural participation accessible to everyone in terms of quality and economy provide the necessary platforms and contribute to the implementation of initiatives that make culture an integral part of public education programs and curricula.

Given the above barriers to cultural engagement and general trends in the cultural and creative industries in the MENA region, the study recommends several directions and policies to accelerate cultural participation, including

· Policymakers and service providers need to focus on making cultural participation more inclusive by removing information barriers and supporting the participation of low-income groups

· Governments and communities can take initiatives to promote lifelong cultural learning (e.g. by placing more emphasis on curricula).

· Cultural institutions in MENA countries can learn from each other’s strengths in order to encourage participation across the region

A summary of the report can be found on Ithra’s website at the following link: Information | Ithra, and more information about Ithra and its programs, visit:

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Press contact:

Nour Aldajani
[email protected]
+966 58 326 8120

Original content by: King Abdulaziz Center for World Culture (Ithra), transmitted by news aktuell

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