▷ Xinhua Silk Road: China’s iconic limo brand Hongqi shines at Financial Street …


31.10.2021 – 02:03

Xinhua Silk Road Information Service

Peking (ots/PRNewswire)

Hongqi, an iconic sedan brand from China’s leading automaker, FAW Group, made a brilliant appearance at Beijing’s annual Financial Street Forum 2021 as the event’s official vehicle.

From 2018, Hongqi has continuously strengthened its positive and youthful brand image and established the brand concept of the new, noble and refined Chinese style, which expresses the pursuit of quality and aesthetics of the products. In 2021, Hongqi brought the unique charm of Hongqi branded products to the public through innovative branding activities in collaboration with leading IPs such as the Palace Museum.

It is worth noting that the Palace Museum and Hongqi recently set up a joint innovation laboratory. The two parties combined traditional techniques with modern innovation and launched the H9 plus Taihe Edition. This opened a new chapter in the cross-sector collaboration between culture and the automobile.

The fast growing Chinese market and auto industry offer opportunities for Chinese auto brands. In connection with the modernization of consumption and the transformation of intelligence, Hongqi has taken up the wave of new energy and intelligent connectivity and with the E-HS9 model presented the first intelligent, all-electric SUV in the C-Plus class, which is based on the in – and foreign markets for high-end vehicles with new energy received wide attention and praise.

In August of this year, Hongqi announced that it would give a Hongqi H9 product or the right to use it to any athlete in the Chinese Olympic delegation who wins a medal at the Tokyo Olympics in 2021. In September, the General Administration of Sport of China signed a contract with Hongqi for the formal delivery of FAW Hongqi-developed snowmobile equipment to the winter sports center.

Hongqi, which literally means “red flag”, was founded in 1958 and has been used in national celebration parades ever since.

Original Link https://en.imsilkroad.com/p/324481.html

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Press contact:

Amanda Yang |
+86-18610280219

Original content by: Xinhua Silk Road Information Service, transmitted by news aktuell


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