▷ The Vegetarian Butcher addresses “the elephant in the room” at COP26: the …

29.10.2021 – 13:14

The Vegetarian Butcher

Glasgow/Amsterdam (ots)

  • Animal meat emits twice as much emissions as plant-based foods, which is 60% of the greenhouse gas emissions of the entire food industry.[1]
  • A drastic reduction in meat consumption is recommended in general and worldwide by scientists and political advisors in order to reduce emissions.
  • But there is an awareness gap with a lack of meaningful action from top management and policy makers.
  • The Vegetarian Butcher is launching its “Elephant in the Room” campaign to help consumers bring this issue to the attention of COP26.

The Vegetarian Butcher, a leading supplier of plant-based meat, is urging world governments to stop ignoring the elephant in the room: the environmental impact of meat consumption on the planet. Now that the problem is absent from the COP26 agenda and the relevant European guidelines are missing, the brand is calling on political decision-makers to include reduced meat consumption in national action plans.

Studies have shown that global food production is responsible for a third of all man-made gases that warm our planet. Almost 60% of this is due to animal meat, which emits twice as much emissions as plant-based foods [1].

Scientists and politicians around the world recognize that reducing animal meat consumption and switching to a plant-based diet can be an essential part of the solution. But if they are supported by government reports and strategies at the highest level – including the European Commission’s farm-to-fork strategy[2], the Food and Land-Use Coalition[3] and the UK Climate Change Committee[4] – are recommended, a policy that would support a systemic reduction in animal meat consumption is still limited.

In the run-up to the climate discussions next week, The Vegetarian Butcher is launching its campaign and its Instagram filter “Elefant im Raum” or Elephant in the Room “and invites everyone to tag @UnitedNations and use #ClimeatAction Go to Instagram, tap the COP26 Instagram story highlight, and then tap the link to try out the filter.

In an effort to create change through awareness raising and inviting people to join the action, The Vegetarian Butcher teamed up with Glasgow-based artist SMUG to put together a giant mural on Pointhouse Road on the theme of “Elephant in Space” that appears just in time for the start of the summit.

Hugo Verkuil, CEO, The Vegetarian Butcher, to: “The numbers don’t lie. A change in diet to more plant-based foods is an essential part of solving the climate crisis. We can all make our individual contribution by switching from animal meat to plant-based protein, but this task cannot be left to us alone. We need one See increasing cooperation between governments, NGOs, politicians and companies to make decisive progress in building a sustainable food system. “

Verkuil continues: “There are some fantastic new products on the market that will allow us to keep eating foods that are similar in taste, texture and nutritional value to animal meat – so we don’t need to sacrifice our traditions or our tastes. But more importantly, we don’t need those To sacrifice the integrity of our planet

The Vegetarian Butcher illustrates the increasing demand for plant-based meats and grew 70% in 2020 alone, which in a sense is evidence of the immense consumer demand for plant-based meat alternatives. It is a brand that has a long track record of sparking the meat discussion and driving the food revolution. Last year, for example, she led a campaign addressed to the European Parliament to allow meat-related names such as “sausage” and “schnitzel” to continue to be used for plant-based meat products. This was successful.

After giving its message to ministries across Europe, the brand is now calling on policymakers in Glasgow to recognize the impact of meat consumption on the climate, as highlighted in the UN report “Make Peace with Nature”[5] and encourages people to join #ClimeatAction.

The awareness gap:

  • Globally, the public provides more than $ 1 million in agricultural grants every minute. But only 1% of this amount is used for the benefit of the environment. Instead, grants have resulted in consistently low prices for animal meat. (speak)
  • The EU Code of Conduct for Responsible Food Business calls for making it easier for consumers to choose a healthy and sustainable diet. But there is absolutely no talk of reducing animal meat consumption. (European Commission)
  • The British Climate Change Committee recommended a 20 percent reduction in animal meat and milk consumption as a target. However, this was not implemented in their Sixth Carbon Budget. Climate Change Committee

Last year Unilever – the parent company of The Vegetarian Butcher – ran his Aspirations to Future Foods which includes an annual global sales target of EUR 1 billion of plant-based meat and dairy alternatives over the next five to seven years.


How to use the Elephant in the Room Filter on Instagram

– Go to @vegetarianbutcher on Instagram

– Tap the IG story highlight ‘COP26’

– Tap the link to try the filter

A direct link to the filter will also be available on our website: www.thevegetarianbutcher.de

You can find more video and images here.

Via The Vegetarian Butcher

With a wide range of nostalgic favorites for meat lovers who don’t want to go without them, The Vegetarian Butcher aims to become the greatest butcher in the world. With vegetable proteins that rival animal meat in taste, texture and nutritional value, The Vegetarian Butcher’s products are available in over 30,000 points of sale in 45 countries. The brand was founded in 2010, will grow by 70% in 2020 alone and is celebrated by industry giants, including a jury of butchers, culinary journalists and star chefs. In March 2021, The Vegetarian Butcher was ranked second in the Dutch Sustainable Brand Index (TM), Europe’s largest brand study on sustainability. For more information on The Vegetarian Butcher and the #ClimeatAction campaign, please visit www.TheVegetarianButcher.de

About COP26

The 2021 United Nations Climate Change Conference, also known as COP26, is the 26th United Nations climate change conference. It will take place from October 31 to November 12, 2021 in the city of Glasgow, Scotland, under the Presidency of the United Kingdom. The conference is the 26th Conference of the Parties (COP) to the United Nations Framework Convention on Climate Change (UNFCCC) and the third meeting of the Parties to the Paris Agreement (CMA3).

About Unilever

Unilever is one of the world’s leading suppliers of beauty, personal care, home care, and food and refreshments, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of 50.7 billion euros in 2020. More than half of our presence is in developing and emerging countries. We have around 400 brands found in homes around the world – including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands like Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-oriented, future-proof business model leads to superior performance. We have a long tradition as a progressive, responsible company. It harks back to the days of our founder, William Lever, who launched the world’s first targeted brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we do business today.

The Unilever Compass, our sustainable business strategy, aims to help us deliver outstanding performance and drive sustainable and responsible growth, while at the same time:

– improving the health of the planet;

– Improving people’s health, self-confidence and well-being; and

– Contribution to a fairer and more socially inclusive world.

While there is still more work to be done, we are proud to have been named industry leader in the Dow Jones Sustainability Index in 2020 and, for the tenth year in a row, the top company in the GlobeScan / SustainAbility Sustainability Leaders 2020 survey. More information about Unilever and our brands can be found at www.unilever.com.

[1] Nature Food

[2] European Commission

[3] speak

[4] Climate Change Committee

[5] UN environmental program

Press contact:

Edelman GmbH
Am Sandtorkai 50
20457 Hamburg
Email: [email protected]

Data protection is important to us, if you want to find out more about it, click here: https://www.edelman.de/data-protection-statement
If you no longer want to receive press releases from Unilever Germany in the future, please let us know.

Original content by: The Vegetarian Butcher, transmitted by news aktuell


Leave a Reply

Your email address will not be published. Required fields are marked *