29.10.2021 – 22:05
El Segundo, Kalifornien (ots / PRNewswire)
The first and only truly individual hair color company is expanding the hair color experience at home with a new formulation and revolutionary dosing technology
echelon, the first and only company to make bespoke hair colors for home use, is introducing its permanent hair color with 0% ammonia.
Customers can have their bespoke hair color delivered direct to their home in professional class, with everything they need to color their hair, including personal instructions and access to licensed colorists.
“Our proprietary, high-precision output device and mixing technology enables us to output individual permanent, demi-permanent and now also 0% ammonia hair colors at the same time and with extreme precision. In conjunction with our novel chemical formulation and our patented software technology, we can do this optimize each customer’s individual formulation to ensure the highest product quality and the freshest hair color, “said Graham Jones, CEO of eSalon.
The new permanent hair color with 0% ammonia complements the existing individual hair colors from eSalon, the permanent and the semi-permanent hair color. “Our permanent hair color with 0% ammonia offers a multidimensional, natural-looking gray coverage with rich, long-lasting results and a bright, healthy-looking shine,” explains Leianna Hillo, chief colorist at eSalon. “ESalon permanent hair color offers 100% gray coverage with intense, vibrant results, while the demi-permanent hair color naturally covers up to 25% gray and lasts up to 24 washes.”
Information about eSalon
echelon reinvents the way women color their hair. A professional coloration that is completely customized for the customer is developed for use at home, which is made to order and delivered directly to the customer. Each order is formulated and placed on demand at the LA and London manufacturing facilities, creating over 284,000 unique color combinations and delivering over 10.5 million orders across North America, Europe, Australia and New Zealand to date. eSalon’s entire hair care range is certified by the cruelty-free Leaping Bunny program. In June 2020 the company brought Colorsmithlaunched the first and only custom hair color for men in the US and then expanded to Europe in June 2021. And in January 2021 ran the company AURA Personalised Hair Care a, a transformative approach to hair care with premium personalized shampoos, conditioners and masks for all hair types with pigment and fragrance options.
Original content from: eSalon, transmitted by news aktuell