Held the ‘1st Senior International Tourism Forum’ by the Tourism Organization
Marketing Korea as a tourist destination for seniors
An international tourism forum was held to target the global senior class, which is emerging as a mainstream consumer group.
The Korea Tourism Organization held the ‘2021 Global Golden Tourism Forum’ at the Shilla Hotel Yeongbingwan on October 27th. It was part of a preemptive marketing plan to change the perception of the world’s seniors about Korea as a tourist destination and to resume international tourism after Corona.
The theme was ‘Finding the best tourist spots in the golden age of life’. 11 experts from domestic and foreign senior tourism related fields and officials from the travel industry attended offline presentations and discussions. Marcel Leijzer, deputy director of the World Tourism Organization (UNWTO), and Steve August, vice president of ‘Road Scholar’, the top U.S. senior tourism organization, participated as key speakers.
Meanwhile, on October 28, nine executives from British, French, and German travel agencies that sell tour products tailored to seniors, such as history, culture and wellness, held a B2B conference with domestic industry officials and discussed the development of tourism products for seniors visiting Korea.
Kim Jong-suk, head of the Gumi and Oceanic Jury team at the Tourism Organization, said, “By 2025, the global population aged 65 and over will account for 11% of the total, and the number of seniors traveling abroad is expected to more than double. Considering the preference for long-term travel, we have prepared this forum so that Korea can be recognized as a preferred tourist destination for seniors.” He also said, “We plan to develop it into a global representative senior tourism forum and exhibition by co-hosting the UNWTO in the future.”
By Kim Seon-joo, staff reporter [email protected]
Copyright © Travel Newspaper Unauthorized reproduction and redistribution prohibited