Saturday, November 27

‘The taste of travel and flight’ Jeju Air, closer to customers in the Corona era


Expansion of in-flight cafe travel taste and flight attendant experience
737MAX cockpit simulator experience in operation

Jeju Air builds ties with customers through various experiential marketing. Through the in-flight cafe ‘Travel Taste’ and the airplane pilot experience zone ‘Flight Taste’, the company is expanding contact points with customers and focusing on improving its brand image.

Gimpo Airport Lotte Mall Travel Taste 3 Branch provides children’s cabin crew experience / Jeju Air

In-flight meal cafe Travel Taste (Taste the happiness of travel) was launched last April. Following the first store in Hongdae, the second store in Bundang and the third store in Gimpo continue to operate. You can enjoy in-flight meals and drinks made by in-service flight attendants, and aspiring flight attendants and children accompanying children were the main visitors. Since then, it has been expanded to a cabin crew experience class. At the 3rd Travel Taste branch, a model airplane seat and uniform experience zone were additionally installed to create a ‘Children’s Cabin Crew Experience Class’ and a ‘Cabin Crew Job Experience Class’ for the general public. From August 12 to the end of September, 1,500 people attended the children’s cabin crew experience class, and about 390 people attended the experience class for the general public. In addition to service training, employment mentoring activities through dialogue with incumbent flight attendants were also prepared.

A taste of flight where you can experience flying an airplane / Jeju Air
A taste of flight where you can experience flying an airplane / Jeju Air

If you’ve ever dreamed of becoming an airplane pilot, head to the airplane pilot experience zone. Jeju Air has been installing and operating the 737MAX simulator on the 7th floor of the Holiday Inn Express Seoul Hongdae, Mapo-gu, Seoul since September 4. It is only operated on weekends, and the experience is only possible through online reservations 8 hours a day. With the exception of the two teams that were unable to participate due to the corona virus, they also achieved performance by filling all 64 hours. An official from Jeju Air said, “In this era of suppressed travel psychology, we are trying to create a new brand image by communicating with customers by providing various experiences related to aviation.”

Reporter Eunji Lee [email protected]

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