Status: 10/28/2021 8:56 p.m.
The Facebook group is changing its name: In future, all services will be grouped under the Meta brand. The name Facebook can no longer reflect the entire range of products, said CEO Zuckerberg.
The online network Facebook will continue to be called that. But the parent company is renaming itself to Meta, announced Facebook founder Mark Zuckerberg. With the new name, Zuckerberg wants to direct the focus to the new virtual environment “Metaverse”, in which he sees the future of digital communication – and also of his company.
This should lead the group more strongly out of the shadow of its original and so far most important platform Facebook. In addition to Instagram, the company group also includes the WhatsApp and Messenger chat apps. “We are seen today as a social media company, but at heart we are a company that connects people,” said Zuckerberg. The name Facebook was no longer able to reflect the entire range of products offered by the group.
Bet on virtual reality
In the “Metaverse”, according to the presentation of the 37-year-old Facebook founder, physical and digital worlds will come together. On the one hand, Zuckerberg relies on virtual reality (VR), in which users can immerse themselves in digital worlds with special glasses on their heads. The VR company Oculus also belongs to the Facebook group.