Sunday, November 28

Amalfi workshop (3): Quality instead of quantity | current tourism



The Hotel Margherita shows how it can work. For years the four-star hotel in Praiano on the Italian Amalfi coast has been following a consistent path of sustainability – and at the same time expanding its service and offers for guests.

The water is heated with solar panels, the electricity comes exclusively from renewable energy. This is also used by the bus with which the family hotel offers small transfers for its guests.

All of this is crowned by a very personal service and a breakfast menu that exclusively brings regional products to the table. The same goes for one of Praiano’s best rooftop restaurants, the “M`ama”.

Sustainability and creative events

There, hotel founder Nonna Margherita invites hotel guests to a cooking class, as well as gastronomic trekking guide Giacomo Miolo and limoncello expert Valentino Esposito are closely linked to the hotel. The fact that the house dates from the 80s and does not offer a historical ambience like many hotels in Amalfi or Ravello does not detract from its good reputation: even at the end of October it is completely booked out. And as one of the few hotels on the Amalfi Coast, it is open until December.

The project “Sustainable Tourism on the Amalfi Coast” is about things like this, which is the subject of a workshop held these days by the Italian tourist office Enit, the Anders Reisen forum and the Distretto Turistico Costa D`Amalfi. The project started around five years ago. The aim is sustainable tourism that focuses more on quality than on quantity.

Experience the Amalfi Coast instead of ticking off

“We don’t want guests to just come here to take spectacular photos, tick off their to-do lists and then move on. We want you to experience this very special coast more intensively – in all its variants and possibilities, ”says event manager Rosabella Irace. At the same time, the focus should be placed more on the off-season. Because it is nicer on the Amalfi Coast than the high season with overcrowded streets and beaches.

Yesterday’s workshop report from Amalfi shows how great the diversity is. Information about the Hotel Margherita is available on the Homepage of the hotel.

Matthias Gürtler


www.touristik-aktuell.de

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