▷ Subject animal welfare and transparency: Germans feel bad about …


28.10.2021 – 07:50

Rabobank Germany

Frankfurt (ots)

The question of the origin of food, especially meat products, is becoming more and more important for many consumers. In the context of the coalition negotiations between the SPD, FDP and the Greens, the issue of climate protection will play a central role and, associated with it, future-oriented agriculture and agriculture in Germany. The current results of the Rabobank Food Navigator show that these topics move people: Accordingly, species-appropriate animal husbandry is a concern for the majority of Germans. But half of the consumers do not feel well informed about the current housing conditions.

The question of how animals are kept and the origin of meat has become more and more urgent in recent years. Seals like that of the Tierwohl Initiative are intended to create more transparency about how pigs, cattle and chickens lived before slaughter. But the Rabobank Food Navigator shows that a large number of Germans still lack basic information about the conditions under which groceries are generally produced in the supermarket: 38 percent say they feel “not at all well” informed, others 26.7 percent answer with “not good”. Only 3.7 percent confirm that they are “very well” informed (“good”: 9.2 percent,neutral: 22.4 percent).

A clear majority is interested in animal welfare and regional products: 73.6 percent of the respondents agree with the thesis that they are most likely to combine species-appropriate animal husbandry with future-oriented agriculture. 24.2 percent also attach great importance to transparency in production. 71.6 percent say that regionality is important to them.

Cross-generational unity

The view that there is a lack of information runs through all generations: The 40 to 49 year olds stand out in particular, of them 45 percent replied that they felt “not at all well” informed about where their food came from (“not good”: 29.6 percent). The over-65-year-olds see this a little more positively, for whom 34.3 percent said they felt “not at all well” informed (“not well”: 23.5 percent). 17.7 percent of the seniors replied on the other hand that they felt “well” informed, 4.5 percent even “very good”. The approval of the grandchildren is with 9.5 and 2.3 percent, respectively less.

Consumers lack transparency

Professional position, vocational training and employment status, gender or regionality largely make only small differences on this topic: 63.1 percent the workers, for example, do not feel well or not at all well informed; the civil servants do 58.8 percent. An exception are those who are currently still in training: 69.5 percent make a negative judgment (not well / not at all well informed) and nobody (0.0 percent) says he or she has very good information. By way of comparison: felling among the academics 64.6 percent a negative judgment, 4.5 percent however, feel very well informed.

The new government is therefore also faced with the task of ensuring more transparency in food in the long term. The introduction of a state animal welfare label, which was passed by the federal cabinet in 2019, could contribute to this.

Rabobank cooperates with the collection of the data Civey, one of the leading companies for digital market and opinion data in Germany. The surveys on the four focus topics Responsible production, Efficient and effective supply chains, Conscious consumption and Banking for Food are representative and are carried out online. For this purpose, more than 25,900 participants have been surveyed since March 11, 2021. The sample size is over 5,000 people.

We will be happy to send you the details of the Civey study results on request. Just send an email to [email protected] The results are free for publication, provided the source is “Civey / Rabobank”.

Banking for Food

In line with its guiding principle of “Banking for Food”, the cooperative Rabobank invests in future-oriented projects that offer solutions to the global challenge of food security. In addition to access to knowledge and an international network, financial support is one of the main pillars of these activities. Every year, Rabobank funds more than 65 billion euros worldwide into companies in the agricultural and food sector.

The Rabobank Food Navigator

The Rabobank Food Navigator provides deep insights into the awareness of Germans on the subject of food. With this, Rabobank provides new impulses in the use of resources and in questions of agriculture as well as food production and safety in accordance with its mission statement “Growing a better world together”. By interactive map of Germany Rabobank provides insights on how German consumers rate current issues relating to responsible food production, efficient and effective supply chains and conscious consumption. The data is regularly collected by Civey, one of the leading companies for digital market and opinion data in Germany.

Press contact:

Rabobank press service
Laura Maria Kämz
fischerAppelt, relations GmbH
[email protected]

Original content from: Rabobank Germany, transmitted by news aktuell


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