28.10.2021 – 09:38
Congress and Tourism Office Nuremberg
Using a new web app https://quartiere-nuernberg.de Visitors can now get to know special places and people with their smartphones in Nuremberg’s old town: Short texts, videos, pictures and audio files tell stories here. The app, a website specially designed for mobile phones, shows the district spots on the subjects of “Culinary”, “Museums & Galleries”, “History & Places of Interest”, “Spending the night”, “Shopping” and “Curiosities”.
“The aim of our campaign is to use the web app to create an attractive experience for guests in the city, to direct them to new places and to tell exciting stories,” says Yvonne Coulin, Managing Director of the Nuremberg Congress and Tourism Office (CTZ). The district guide is also interesting for visitors to the city, but also for the people of Nuremberg.
“The diversity of its quarters makes our old town so lively and lovable. This is where real treasures are hidden, which we want to draw attention to again with the digital campaign. We want to make a visit to these quarters appealing to people from near and far. This is how we strengthen trade and gastronomy there, but also the city center as a whole. The idea came about in the Nuremberg City Werkstatt “, says Dr. Michael Fraas, Economics and Science Officer for the City of Nuremberg.
Gregor Heilmaier, Chairman of the Chamber of Commerce and Industry Committee for Trade and Services: “As the seventh project, the digital campaign is what essentially defines the Nuremberg City Werkstatt: An experiment! Here we want to learn concretely how we can also open up Nuremberg neighborhoods by making them visible Nuremberg can arouse your curiosity and expand your perception of our beautiful city. Simply show in an easily accessible contemporary medium what great quarters we have here in addition to all the well-known sights! “.
The topics and content of the web app are researched by the Nuremberg content creators Kristof and Lena Göttling and prepared in stories using texts and videos. Integrated vouchers that can be redeemed in the participating businesses in the districts and push messages that are played out on a location-specific basis are intended to arouse curiosity among visitors and direct them to specific locations.
The first quarter with the Weinmarkt has been online since July 2021, followed by the new Augustinerhof in September. So far, more than 29 spots have been integrated in both quarters, which are continuously being expanded. The third quarter will follow in November with the Jakobsmarkt; after a winter break, further quarters will be accessible from spring to summer 2022: the Handwerkerhof, the Burgviertel and Lorenzer Platz. “We at CTZ take on the active core work in the neighborhoods to encourage other companies to participate in the campaign and to create the right content. The web app is a sustainable and dynamic product that is continuously being developed,” says Yvonne Coulin .
Cross-media distribution of the campaign
The web app is communicated via the social media channels of the CTZ, the actors involved, the City Werkstatt and via the content creator Kristof Göttling. The local bloggers Isabel Pyc from “Coucoubonheur” and Nina Soentgerath from “Reisehappen” have already presented two quarters on their Instagram channels. A permanent column in the city magazine “curt” accompanies the campaign in print and online. In the local businesses, posters and postcards refer to the digital neighborhood guide.
Sarah Mörsdorf | PR and communication | Frauentorgraben 3 | 90443
Nuremberg Telephone: +49 (0) 911 2336 139 | E-mail:
Original content from: Congress and Tourism Office Nuremberg, transmitted by news aktuell