28.10.2021 – 15:51
At the presentation of the Licensing International Germany Awards, SUPER RTL Licensing was recognized in the core category “Licensor / Licensing Agency of the Year 2021”. For the team around Hendrik Rinsche, Head of Merchandising and Licensing, a special occasion to celebrate, because the award in this category is considered the most important prize in the licensing industry. The winners are chosen by the members of Licensing International Germany, the representation of Germany, Austria and Switzerland within the international umbrella organization. Well-known partners are organized there – from rights holders and agencies to the private label industry and branded goods companies through to the entire trade. The licensing business there is thus comprehensively covered and includes media brands as well as lifestyle, sports and entertainment brands.
“Receiving this award from the market is of paramount importance to us. It is the valuable confirmation of our holistic and sustainable marketing approach. We are pleased that this philosophy works for our partners and that our agency services benefit everyone At the same time, the recognition is also an incentive for us to continuously develop innovative ideas and bring new impulses to the market “, says Hendrik Rinsche.
Thorsten Braun, Managing Director of SUPER RTL, adds: “Licensing and merchandising has been an integral part of our strategy for years when it comes to building brands and making them tangible across all channels. The success shows how much it pays off to set this area and thus to create more value in international market environments in the future. “
SUPER RTL Licensing is a full-service licensing agency with many years of experience. By combining the various display platforms from SUPER RTL, the in-house agency offers an enormous reach and can sustainably build brands. She supports her partners with cross-media and cross-platform campaigns: on television, digitally, on the radio, directly at the POS and at events. The development of innovative merchandising concepts takes place individually and is always optimally tailored to the respective topic.
SUPER RTL Fernsehen GmbH & Co. KG
Phone: +49 221 456-51011
Email: [email protected]
Original content by: SUPER RTL, transmitted by news aktuell