27.10.2021 – 13:00
radio NRW GmbH
On November 2, 2021, listeners in NRW will be woken up by a new radio morning show: at 6:00 am it will start on the new station “NOXX – The new sound for NRW.” on DAB +. NOXX is a music-based program from radio NRW GmbH and is activated in addition to the existing FM framework and local program of NRW local radio. The NOXX brand has already been established there for several years on the evening broadcast. The technical go-ahead will be given in the afternoon on October 29, 2021. From this point on, the NOXX will also be on-air – but until November 2nd. only with music automation.
The personality who will give the morning show at NOXX a face from Monday to Friday between 6 a.m. and 10 a.m. is Daniel Wallroth. The 26-year-old volunteered at Antenne Koblenz and hosted the morning show there. He then moved to Funkhaus Halle, where he also moderated the morning and drive time show for Radio Brocken and 89.0 RTL and worked as a reporter and social media editor. The native of Rhineland-Palatinate is excited about his new role at NOXX:
“Accompanying and designing a new station from the very beginning is a great task that I was very happy to accept. Behind the format is years of work and great attention to detail in the selection of music, which is refreshed every day without an algorithm in order to offer our listeners a very special sound experience. NRW has never heard a mix of music like the one at NOXX and I am very happy to be part of the team, “said Daniel Wallroth.
NOXX is a new generation of music station that has not yet existed in the German-speaking radio world. It stands for urban, cosmopolitan, active people who are in the middle of life, who have a high affinity for music and an interest in music journalistic content and news – also with reference to NRW. NOXX is a Modern Pop AC format – with additions from the genres Pop / Rock, Rock, R & B / Soul and Dance – and is aimed at a core target group between 20 and 39 who loves variety and wants to discover new things.
NOXX sounds familiar, but it is completely different and surprising. It starts with the choice of music. The basis of the format was editorially selected from tens of thousands of titles according to sound criteria. Every week the songs that fit perfectly into this concept are recorded from hundreds of new releases.
The music editing is of outstanding importance at NOXX, which hardly exists on the radio any more. NOXX does not play up and down the TOP 100, nor are big names alone decisive. NOXX deliberately refrains from callouts – here the sound makes the music and not the research. Above all, it is about introducing musicians and songs that you don’t or very seldom hear in classical programs. NOXX offers maximum variety and wants to arouse enthusiasm, especially for outstanding, unknown songs.
Further USPs are the strong use of new titles and a very dynamic rotation with extremely low repetition frequency: forty new songs are added to the program with the “NOXX Weekly TOP 40” every week and replaced by forty new titles the following week. Boredom doesn’t stand a chance when it comes to listening. The artists who stand for the sound of NOXX include: B. Kovic, Calum Scott, Bishop Briggs, Biffy Clyro, Samuel Jack, Walking On Cars, FOXES, Jack Curley, Bear’s Den or Griff. In addition, NOXX also plays established artists, albeit with an emphasis on songs that have not previously been in the radio focus. NOXX also offers a home to German-speaking artists and bands who otherwise hardly make it into the playlists. XAVI, Alexa Feser, Bakkushan, The Suppliers or ELA are also NOXX artists that you will hear from.
“The whole team is looking forward to the new program and is looking forward to the start. NOXX will complement the existing supporting and local program musically and strategically. Strengthening the product in order to take account of the diversification of media use “, says Sven Thölen Managing Director of radio NRW and in this role also responsible for NOXX.
“You have to hear NOXX – you don’t need to be a music expert for that, it opens up within a short time and is the ideal companion through the day. You can just let yourself be carried away by the sound or look forward to countless offers to ask yourself the question : ‘What was that fantastic song again?’ NOXX has the answers, “says Thomas Rump, program director of radio NRW and in this role also operationally responsible for NOXX.
The NOXX can be received on DAB + and on the network www.noxx.de, soon also as web radio on all common platforms such as radio player or TuneIn or via the NOXX app. NOXX can be reached via Alexa as follows: Livestream: “Alexa, open NOXX Radio”; Top40: “Alexa, open NOXX Top40” or “Alexa, open NOXX weekly”. Before the official technical activation on October 29th. It is possible that there may still be individual dropouts on these routes.
on Social media channels NOXX can be found here:
Head of Press and Public Relations
c/o radio NRW GmbH
Phone: 0208-85 87-133
Email: [email protected]
Original content from: radio NRW GmbH, transmitted by news aktuell