27.10.2021 – 18:00
Lenovo Group Limited
Today Lenovo launches the Kind City project – a vision to change urban environments forever and create future cities based on friendliness. World-famous thought leaders are participating in the initiative, including British-American fashion designer and philanthropist Tan France, Gitanjali Rao, TIME Kid of the Year 2020, British robotics scientist Dr. Peter Scott-Morgan and the futurologist Oona Horx-Strathern.
By promoting empathy in society, the project aims to promote stronger and more inclusive communities and to make places where citizens increasingly feel alienated more livable and friendlier. This should be made possible by smarter technology.
Lenovo’s Kind City is the largest survey designed and co-authored with a plan for a liveable city of the future. The task? Bringing a more empathetic future to life through insights from a global study, public participation, and an interactive podcast with city dwellers from different countries as well as some of the brightest minds in the world.
“We believe the Kind City project will be the blueprint for building a friendlier and better future,” said John Gordon, president of Industry Solutions, Lenovo. “Technology can and will make the future friendlier, more inclusive and fairer. In cities, this means making smarter technologies available to everyone, regardless of socio-economic and cultural background – both in terms of devices and solutions.”
Education of the Child Council
Lenovo’s Kind City brings together leading thinkers and global experts in their fields and is led by a panel of world-renowned visionaries who make up the project’s Kind Council. These include British-American fashion designer and philanthropist Tan France, TIME Kid of the Year 2020 and inventor Gitanjali Rao, Brazilian rapper Emicida, British robotics scientist Dr. Peter Scott-Morgan, the German futurologist Oona Horx-Strathern and the Japanese author and entrepreneur Ibun Hirahara.
The group has jointly created a podcast that discusses the fundamentals of making a friendlier city a reality, including inclusion, trust, sustainability, dreams and opportunities. As the backbone of the entire initiative, the podcast also explores engaging conversations and unusual stories with voices less commonly heard in Futurism. The listener can move from a multigenerational life in the USA to climate change in China and tech hubs in Brazilian favelas to dream research in Great Britain and a currency of kindness in Japan.
The insightful and interactive podcast encourages listeners to become part of the discussion and gives them the opportunity to take an audio journey tailored to their interests. It recorded more than 20 stories, discussions and interviews from around the world, from the United States to Germany to Japan and Brazil.
The podcast introduces non-governmental organizations (NGOs) and charities from around the world who share their efforts to support city residents. Lenovo will be working directly with these organizations in the coming months to identify the most effective ways to work together, from technology solutions workshops with Lenovo experts to device donations and financial support. In Germany these are Robolab, Wheelmap and A label.
New study reveals the “friendliness gap”
The Kind City project is based on a new study by Lenovo that examines the lives of city dwellers and their views on friendliness in their cities.
The study, which interviewed more than 5,000 city dwellers in five countries (Brazil, Germany, Japan, United Kingdom, United States) shows the growing need for society to rethink how people live together in urban centers after the pandemic. Research has shown that traditional organizations and governments give too little priority to friendliness and quality of life, leaving it to local neighborhoods and communities to take on more than their share of responsibility.
Ultimately, there is a large “friendliness gap” in cities around the world. The study shows that while the respondents have a rather positive impression of the quality of life in their cities, they also see a clear connection between more friendliness in their cities and many tangible advantages, such as: B. better mental and physical health, feelings of integration and pride, more joy and flexibility that could lead to a happier lifestyle. Given these challenges, there is considerable room for improvement:
- 97% of all respondents believe that it is important that there is friendliness / empathy in their communities, but only 37% think that their city is a friendly place to live or work.
- Most of the respondents (55%) are of the opinion that the friendliness in their city either does not improve or remains the same. In cities around the world, majorities say that their general living and working conditions could be improved.
- City residents are skeptical of the extent to which city representatives and planners take the issue of friendliness into account when making decisions about the city. Fewer than one in five (17%) believe that policymakers consider friendliness and empathy heavily when it comes to their city.
- Most residents believe that technology will be a crucial solution (83%) in promoting and developing more friendliness in their cities, especially in Brazil (88%).
The friendliness gap is a real opportunity for the private sector to enable and encourage more friendliness and empathy. More than ever, there is an urgent need to work towards a fairer future – the use of technology can help make this a reality here.
Get involved: become a friendly city dweller
The initiative calls on people from all walks of life and from all major cities to express their vision of a friendly city. Lenovo invites the public to share their personal vision of an empathic and inclusive community by becoming Kind City Citizens by simply completing the following sentence:
“The future of the friendly city will …”
All responses received by November 15, 2021 will be curated with the help of AI and “converted” into 10 formulated basic principles. These are presented through a series of exciting installations and adventure initiatives around the world.
Lenovo Deutschland GmbH, Georg Albrecht, [email protected]
Original content of: Lenovo Group Limited, transmitted by news aktuell