Seoul hosts ‘Seoul International Travel Mart (SITM)’ to preoccupy the tourism market

The Seoul Metropolitan Government and the Seoul Tourism Organization held the ‘Seoul International Travel Mart (SITM)’ from 10.26. open the liver

In particular, this year, it will be held as a single event by integrating it with ‘Seoul Medical Tourism International Travel Mart (SITMMT)’ to actively promote the competitiveness of industries such as beauty, medical care, and wellness, which are emerging as a new normal tourism trend that will lead the future of Seoul tourism. . In addition to the tourism and MICE fields, the number of participating companies such as medical tourism and wellness companies and tourism startups will be expanded to promote the tourism industry at home and abroad and provide a wide range of business opportunities.

Through 1:1 online meetings between domestic companies such as travel agencies, hotels, and airlines and overseas buyers from 40 countries, it fully supports the development of overseas markets as well as the linkage between industries. We also listen to the voices of the domestic tourism industry, which is difficult due to COVID-19.

Seoul tourism briefing sessions are held to introduce the latest contents of Seoul tourism, and strategies to strengthen the competitiveness of medical tourism in Seoul are explored by holding a shopping conference in which domestic and foreign medical and wellness tourism experts participate. Also noteworthy are the makeup show of popular beauty creator Lisa Bae, and the hanbok fashion show of designer Kim Dan-ha, who widely publicized hanbok to Hallyu fans around the world with his BLACKPINK music video costumes.

The Seoul Metropolitan Government <2021 서울국제트래블마트X서울의료관광 국제트래블마트(SITM&SITMMT 2021)>announced that it will hold It will be held in a hybrid method that runs both online and offline at ‘Sebitseom’ and 3D virtual event platform ‘Virtual Seoul’. Last year’s event was held entirely online due to COVID-19.

Despite the fact that both ‘Seoul International Travel Mart’ and ‘Seoul Medical Tourism International Travel Mart’ were held online due to COVID-19 last year, a total of 3,301 buyer-seller business meetings were held. In the participant satisfaction survey, 87.4% of overseas buyers and 81% of domestic sellers were satisfied.

Choi Gyeong-ju, director of the Seoul Tourism and Sports Bureau, said, “As the COVID-19 continues for a long time, our tourism market is experiencing great ups and downs, such as cutting off networks between domestic and foreign industries and experiencing difficulties in developing new markets. <2021 서울국제트래블마트X서울의료관광 국제트래블마트>I hope that it will be a valuable opportunity to rebuild networking in the tourism industry and a stepping stone for Seoul tourism to take another leap forward and preoccupy the tourism market in the era of With Corona.”

Reporter Jeon Se-ri [email protected]

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