25.10.2021 – 12:39
Hanfama Vertriebs GmbH
Vienna / Graz (ots)
Hanfama CBD oils are the best-selling new product in the OTC product group.
Chosen and bought by enthusiastic consumers at dm Germany – and recognized by the trade in Baden-Baden: the Hanfama CBD oils (Hanfama). They are the best-selling new product in the OTC product group. The Rundschau honored the most successful new products with the bestseller award for the 23rd time as part of the annual large industry gala in Roomers in Baden-Baden, together with the market research institutes IRI and GfK. One of these coveted prizes went to Austria.
“As a family-run company, we are very proud of this award, because it shows that our path in the cannabis and CBD market is the right one. As an internationally active Austrian company, it is our greatest concern to make cannabis and CBD products socially acceptable with strong trading partners at our side. Quality, transparency and trust are the focus of our actions. As a 100% Austrian product, our Hanfama CBD oils are among the most successful products of the year in Germany. We would like to thank the specialist magazine Rundschau for the award and, like our cannabis plants, we will continue to grow and bring new, innovative CBD products onto the market so that we can defend this title in the years to come, ”said Christopher Martens, Managing Director of Hanfama.
The award’s advisory board presented the award. He justifies the success of the CBD product as follows: “CBD and medical cannabis are all the rage and are popular and in great demand with customers. How and where to buy it is a matter of trust. From a strategic point of view, selling through a strong trading partner was exactly the right decision for the winner. Low-threshold, without fear of contact, serious, at the right price and in convincing, reduced, factual packaging. The advisory board is convinced: You can’t get more bestsellers. We congratulate Hanfama on the Bestseller Award 2021 ”.
The success of the OTC new product from the Austrian family company is measurable: the basis for the jury’s decision on the award is the actual sales data of the products in the trade. More than 250,000 units sold in three months speak for themselves.
Hanfama – hemp production in the green heart of Austria:
Hanfama, based in Austria, has specialized in the manufacture of products made from EU industrial hemp with the active ingredient cannabidiol (CBD). CBD can have a calming, relaxing and regenerating effect and does not trigger a state of intoxication.
A particular focus of Hanfama is the production of extracts using supercritical CO2 extraction and subsequent processing using specially developed processes. The cultivation takes place at two locations in Austria on the largest area under glass for cannabis in Europe.
The entire process through to the finished product is consistently accompanied by our own and external quality controls. Hanfama has state-of-the-art laboratory technology, an experienced team and currently employs almost 200 people in Austria.
All Hanfama products are manufactured in Austria and sold under various brands in more than 10 countries in and outside Europe.
For more information, visithttps://www.hanfama.com.
About the award:
Companies cannot apply to participate in the bestseller. The basis for determining the winning products is the actual sales data from the InfoScan retail panel of the market research institute IRI and the data from the GFK market analyzes; they are objectively and measurably based on the sales figures from the entire German food trade (shops from 200 m² without discount) and the drugstores. All new products that were launched by the industry between May 2020 and May 2021 and put on sale were recorded.
An independent advisory board, made up of buyers and managing directors of leading trade organizations, the chief editor of RUNDSCHAU for the food trade, marketing experts and the management of IRI and GFK, determines the winners from the top 5 of the respective product group. The relevance of the products for retail is particularly important. The BESTSELLER clearly shows which trends can successfully establish themselves in the food trade.
Hanfama Vertriebs GmbH
Großmarktstrasse 8a, 8020 Graz, Austria
Tel.: +43 316 29 49 53 330
Email: [email protected]
Original content from: Hanfama Vertriebs GmbH, transmitted by news aktuell