Sunday, November 28

▷ “Boost Your Digital Knowledge”: Bertelsmann again advertises a scholarship initiative …

25.10.2021 – 10:26

Bertelsmann SE & Co. KGaA

Gütersloh (ots)

Bertelsmann is once again promoting its advanced training initiative # 50000Chances with an extensive media campaign, which aims to impart knowledge about future technologies to people all over the world. For the third time, 15,000 scholarships are being offered for courses on the online learning platform Udacity in the areas of cloud, data and artificial intelligence; Applications are still possible until November 30, 2021. Bertelsmann is drawing attention to this initiative with fast-paced TV spots, print and online ads, social ads and its own landing page.

The international media, service and education company wants to counteract the shortage of skilled workers in the technology sector with the # 50000Chportunities initiative. In each of the first two rounds, 15,000 scholarships were offered and promoted worldwide with a media campaign. A total of more than 100,000 applications from 180 countries were then received, including around 4,000 from Bertelsmann employees. The 2020 media campaign had reached more than 34 million people.

Bertelsmann CEO Thomas Rabe says: “Getting people around the world excited about digital education is very important to us. We want to make them fit for a world of work that is changing at a rapid pace due to digitization. Not just at Bertelsmann, but in In almost all industries, the use of new technologies and large amounts of data is now one of the key factors for economic success. ”

The spots of the new media campaign show people in different places around the world who use digital devices and experience data management, cloud computing and artificial intelligence in quick succession. The message: find out what the possibilities of the digital future are and become part of technological progress yourself. In a nutshell, Bertelsmann CEO Thomas Rabe, who appeals in print and online advertisements: “Boost your digital knowledge.”

Karin Schlautmann, Head of Bertelsmann Corporate Communications: “Our spots and advertising motifs are deliberately designed in such a way that they arouse curiosity, inspire progress and highlight concrete opportunities for professional development. This helps to equip people all over the world with what you need for a successful professional future: digital competence. ”

The campaign was again designed together with the Bertelsmann subsidiary Territory and implemented in German and English. A landing page (LINK) provides further information. The campaign and scholarship program are running on Bertelsmann’s social media channels under the hashtag # 50000Chancen. Under the link Interested parties can apply until November 30th

Udacity – also known as the “University of Silicon Valley” – is a global provider of lifelong learning that works with leading tech companies to develop practice-oriented online courses with widely recognized degrees (“nanodegrees”). Bertelsmann is one of the largest shareholders in the company, which is based in Mountain View, California.

Additional Information: as well as under the hashtag # 50000Chances.

Press contact:

Bertelsmann SE & Co. KGaA
Markus Harbaum
Head of Communications Content / Corporate Communications
Tel.: +49 5241 80-2466
[email protected]

Original content by: Bertelsmann SE & Co. KGaA, transmitted by news aktuell

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