25.10.2021 – 09:00
Bonial International GmbH
With “Bonial Stories”, Bonial is launching a new format that focuses on moving images. Bonial Stories will soon be officially introduced as a further development of modern offer communication in the apps kaufDA and MeinProspekt for iOS and Android.
Implementation after a successful test phase
In order to find out how the new video format is being accepted by customers and users, the Bonial Stories have already passed a successful four-week test phase. 15 large retailers, manufacturers and brands from all sectors took part in this pilot project. The users were also extremely interested in the videos of their favorite retailers and brands. Because while various influencers advertise products on social networks, the new Bonial format allows retailers and brands to reach their target group directly in an advertising environment in which users are looking for precisely this content.
Florian Reinartz, Chief Commercial Officer at Bonial: “We noticed a great demand for moving images in the advertising market, which is why the video stories are a useful further development of our product portfolio. With our new format, the dealers and brands are the influencers that our users want to see . ”
Video content as a further development of offer communication
The principle of the stories follows the familiar mode: Clicking on the customer’s icon opens the story, which can be implemented using several snippets. From here, users can use a swipe-up link to access the desired advertising material that is linked to the offers or branding topics. Only one tap is required to page forward or backward.
Karsten Lehmann, Chief Product Officer at Bonial: “At Bonial we are continuously looking for innovations that further develop our platform and inspire customers and users alike. This is why extensive user focus groups in combination with live test phases together with our closest customers are an essential part of our product development In this way, we are able to develop really relevant solutions such as our Bonial Stories in an agile manner and with a high success rate, which take digital trade communication to the next level. ”
The Bonial platforms have always been a place where the offers of the best-known retailers and users who are keen to buy come together. Now the highlights of the offer communication can generate even more attention.
Bonial is part of Axel Springer SE, the leading digital publisher in Europe. The international company acts as a key drive-to-store marketing partner and innovation driver in digital trade communication in Germany and France. For more than 10 years, Bonial has been connecting consumers with shops and enabling retailers and brands to communicate their offers in the digital world in the best possible way. As the market leader in digital offer communication and full-service provider, Bonial offers individual marketing solutions for 1,500 well-known retailers and inspires 10 million users every month on its platforms kaufDA and MeinProspekt, the largest local shopping apps in Germany.
Bonial International GmbH
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Original content from: Bonial International GmbH, transmitted by news aktuell