25.10.2021 – 13:43
Shenzhen, China (ots/PRNewswire)
Huawei has today at its annual Huawei Developer Conference 2021 (HDC 2021) Reaffirms its commitment to game developers to drive innovation and business expansion, and to offer new technologies to create unique gaming experiences.
Alexandre Salem, Global Director of Global Partnerships & Environmental Development at Huawei, spoke about key gaming trends for developers and the ways AppGallery can offer them to help them succeed.
“The pandemic has changed the way people view gaming as a mainstream form of entertainment, which has led to a growing dynamic in mobile gaming,” said Alexandre. “We want developers to contribute to this growth.”
Alex discussed how the gaming industry will grow to be a $ 175 billion business by 2020, with mobile gaming growing the fastest. With a share of 48% of gaming revenue in 2020, this is an increase of 13% compared to 2019.
Supporting developers for unique gaming experiences
AppGallery is committed to providing game developers with the skills, support, and opportunities they need to thrive in an increasingly competitive environment. Alex highlighted four main pillars that AppGallery provides developers with attractive recommendations: scale, speed, discoverability, and monetization, including the availability of high-touch support.
AppGallery has extensive sales opportunities for more than 560 million monthly active users and offers speed through the integration of Huawei Mobile Services (HMS) as well as easy-to-use tools to help with development and publication.
The leading developer of mobile games Gameloft For example, worked with AppGallery to bring 11+ games to market and create a console-like gaming experience that resulted in a 70% increase in downloads in the first three months after launch.
Support of developers in market expansion
AppGallery provides developers with the resources to increase discoverability and develop monetization strategies through services such as AppGallery, Petal Search, Petal Maps and HUAWEI Ads. AppGallery offers support in over 170 countries and regions, 6 HMS regional centers and bespoke marketing for over 5.1 million registered developers.
Playrix, Developer of all-time hits like Gardenscapes and Homescapes, partnered with AppGallery for its series of game launches and received extensive end-to-end support, including implementation of HMS core kits and promotions from Huawei Ads.
With over 10 years of sales experience in China, AppGallery is also well positioned to help international developers develop business opportunities in the expanding Chinese market.
“One of our fundamental priorities is to give Chinese consumers a wider choice of national and global apps,” said Alex. “Our extensive user base in China and our deep understanding of the domestic marketplace for apps and user characteristics means we can help international developers identify challenges accurately and efficiently.”
Information on AppGallery
AppGallery is an innovative ecosystem that enables developers to create unique experiences for consumers. The HMS Core enables apps to be integrated across devices, making for a smoother experience – part of Huawei’s comprehensive “1 + 8 + N” strategy.
With AppGallery, Huawei is pursuing the vision of an open, innovative platform that is accessible to consumers while protecting their privacy and offering them a unique and intelligent experience.
Original content from: Huawei AppGallery, transmitted by news aktuell