[취재후] Will the predicted platform rush, change the travel industry?

[취재후] Will the predicted platform rush, change the travel industry?


Platforms such as Yanolja and Yeojiuhtte have started to expand their travel business / Pixar Bay

Ji Yanolza and Hana Tour joined hands. Considering that Hana Tour introduced its own platform, Hana Hub, last year, there were also reactions from those around it that it was surprising.

this Yanolja, who specializes in domestic business, seems to have decided that it is difficult to do overseas business alone. It seems to be a case of meeting each other’s needs.

seaweed It’s a one-dimensional collaboration right now, but what will happen as time goes on and it gets closer? I am curious about how to develop the relationship in the future rather than the current stage. Since Yanolja has received a huge investment of 2 trillion won, Hana Tour would have decided that it would be better to have a financial base if it was going to collaborate.

this Although Hana Hub is currently selling overseas packages, it is hiring planners to grow its platform.

seaweed The meeting between Hana Tour and Yanolja is symbolic. Considering the location and size of the two companies, it cannot be viewed as a mere business agreement. In the long run, the two companies are likely to have in mind their respective business plans.

hand From Yanolja’s point of view, it is a good strategy to work with Hana Tour to expand outbound business. There is talk of joint IT development, and if the system is advanced in the future, restructuring may occur again.

seaweed The travel industry still has a large proportion of ‘human touch’. Although manpower was inevitably reduced due to COVID-19, the problem of manpower shortage may arise when normalization in the future.

this At this time, it acquired a 20% stake in Online Tour. It’s still weak in the aviation sector, but maybe it’s a choice considering the brand power and system of the online tour in the aviation sector. On the 14th, Interpark selected Yanolja as the preferred bidder and signed a memorandum of understanding to sell 70% of its stake in the business for 294 billion won.

seaweed With the onset of COVID-19, the things everyone was worried about or predicted are becoming a reality. In that context, it can be seen that the run of the platform is now the beginning.

Ji As the platform’s influence grows, voices calling for improvement of unfair trade are also increasing. The Korea Travel Agencies Association (KATA) also asked the Fair Trade Commission to take measures last month.

seaweed Socially, public opinion about the platform gapjil is boiling. The number of damage cases in the travel industry is also increasing, especially in the areas of accommodation and airfare, the most frequent. There have been a few issues raised in the past, but as the platform grew, the voices grew louder. At the same time, KATA supports the platform utilization of small and medium-sized travel agencies. Rather than rejecting it, it means acknowledging the role or status of the platform. The purpose is to lay the foundation for growth through the platform while protecting it from exploitation of the platform, such as entry fees.

Ji Personally, I am still more familiar with each travel agency website or app than the platform. A travel agency employee said that it was also a job to match different product registration forms for each platform.

seaweed A platform is necessary in some aspects, but it also seems to have the effect of diluting the leading role of existing travel companies. Live commerce is also active.

this The price is not dynamically cheap, but in the case of Naver Shopping Live, 5% of Naver Pay is large. Each distribution mall has its own system and started live commerce.

hand Currently, Naver fees are the lowest, and Grip, a platform specializing in live commerce, is said to have significant fees.

this It provides more realistic product descriptions than home shopping. While home shopping shows pre-recorded videos, live commerce is conducted in the guest room. It seems to attract consumers’ interest in that it shows more realistically. Overseas package products are sometimes carried out in connection with the local market.

seaweed If only an in-house system is built, it costs almost nothing compared to home shopping.

this Hana Tour hires a PD, and employees often appear.

hand Surprisingly, people in their 40s and 50s watch a lot of live commerce. Unlike home shopping, which is a one-way delivery, live commerce has a good response because it enables two-way communication, and participation in events during broadcasting is active.

this It also serves as a promotional channel. When a hotel is opened or a new product is launched, live commerce is conducted at an unprecedented price, or a famous host is used to attract attention.

Ji With the rapid rise of non-face-to-face technology in the aftermath of COVID-19, changes in the travel market are also accelerating. After overseas travel resumes, the role of platforms and live commerce remains to be seen.

Arrangement and progress = Reporter Eunji Lee [email protected]

*After the coverage, it is a place to record the story behind the coverage of the week.
*Participants: Kim Seon-ju, Son Go-eun, Lee Sung-kyun, Lee Eun-ji reporters
Reporter’s first and last name (Ji = Reporter Lee Eun-ji)

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